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ArenaNet, they of Guild Wars 2, will be partnering with the Ad Council's national Seize the Awkward suicide prevention program.
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Please learn to use commas in your titles. I had to re-read that four times before I understood Sieze the Awkward, suicide prevention. Or you could have used quotes. Some of us have dyslexia, which makes it hard to read in general.
What does "virtue signaling" mean?