ESO has just added a new non-combat pet to the Crown Store and for the first time this is a cosmetic item with benefits. It' the Bristleneck War Boar and it comes with a permanent account-wide + 5 inventory slot perk.
The reaction about it being a P2W enabler is kind of funny on the ESO forums because inventory space "P2W" has been around in ESO for a long, long time in the ESO+ sub. I mean, that is the main reason for subbing with both a bottomless crafting mats bag and double inventory space in addition other other perks.
And players who don't want to sub have been lobbying them for years to make both of those perks available for purchase individually in the cash shop... fat chance of that happening since that would cripple their ESO+ scheme.
Nevertheless base inventory space in ESO is a joke considering the shower of crafting mats and gear sets (more than 100 unique sets of gear) you get during normal play. Many resort to a 2nd mule account (I have one of those) for storage especially since the base game goes on sale for $9.99 a couple of times each year.
But hey, gamer logic: if it's part of an optional sub it's not called P2W except by the most dedicated anti-MTX players, but sell it one piece at a time on the crown store and you quadruple the number of players who say it is.
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