So looking at the numbers presented over in MassivelyOPs article about Activision Blizzards 3rd quarter results the number of players return for Classic was likely more in the range of 2 to 2.5 M.
True, it was the largest surge in subs in 15 years however MAUs were still down tremendously since Jan 2018, apparently a high water mark of sorts.
Its difficult to tell how many persons resubbed before launch, certainly doesnt appear to set any overall MAU records though it is characterized as
"Kotick said WoW Classic
“brought millions of players” back to the game. If he means “millions” literally, it sounds as if other Blizzard properties lost players (to make the MAU count work out)'
The monthly MAU in the 3rd quarter went up marginally despite the "record setting" increase in subs.
"While World of Warcraft
subs were up ahead of the launch of WoW Classic
as expected, monthly active users (MAUs) for Blizz were down from 38M in Q1 of 2018 to 32M in Q2 of 2019."
"Blizzard’s MAUs added another 1M players in the quarter, increasing from 32M to 33M."
While Classic certainly had a huge positive impact (just imagine how low the overall MAU might have been without it) I'm thinking the total numbers are more around the near side of 2M based on the way the CEO presented it.
I invite you to read the full article on MOP, presents a sobering outlook for the future including a statement from the CEO how they are banking on future mobile game sales to pull them out of the slide.https://massivelyop.com/2019/11/07/activision-blizzards-q3-2019-revenues-sink-for-the-third-quarter-in-a-row/
Of course, all of the above comes from an armchair financial analyst, but it will be interesting to see how the 4th quarter turns out in light of the HK fiasco.
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