It is standard in mmorpgs for heroes to perform tasks, oftentimes mindless, stupid tasks, for which they are rewarded with xp, faction, coin, or items.
And maybe that's ok when an adventurer is just starting out. It's the mmo equivalent to starting in the mailroom.
But as you advance, what if you became the quest giver? Instead of fetching Grandma Moses some apples for her to make a pie, send some NPC or player to do it, pay them a little coin or something they value, and have them come back with the applies. Then, if you have cooking skills, bake your own pie, and maybe get a special pie recipe for your reward.
Or maybe set a player bounty on other players or NPCs.
I'm sure other people could come up with better and more clever things. But as it usually is now (some exceptions), even after I wear the Armor of Awesomeness and wield the Sword of Truth, I am still everyone's gofer. At some point a hero ought to be able to delegate.
EQ2 has a system a little like this in guild halls, where there are NPCs you can get for guild halls you can send out to forge supplies.
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