Could this work? Like if a player was placed in the world at max level and gear was all cosmetic. Personally tired of leveling in MMOs and would rather have a game with MMO like combat where I can log in and PvP without being stuck behind XP, and or, gear walls walls every time I wanna try something new. Leveling really doesn't do much for me. I don't like my character anymore just because I leveled them.
I think it would be cool to have an open world MMO with no leveling. Just log in and do what you want without worrying about power levels.