I don't think they are heavy into building the world yet. Just test zones to work on characters and balance and implement their ideas.
The synopsis of the game is simply a "blue print" of how they are trying to build a game.
People seem to think because "a web site" has a lot of information, it's about ready to play !
I stand by Visionary Realms 100% in not promising anything yet.
People that want in now = NO !.... Stop assuming anything.
Let them build their game
A few heavy backers that were level headed with common sense, rational and loyal were allowed into testing and streaming of the few test zones, and were allowed to have some fun, promote and give some feed back .... No wrong doing, everything is up front.