Blizzards WoW, It appears to me World of Warcraft is finally going into decline.
I despise what every expansion did to the game but thats on me. Putting that aside I actually feel bad for the extremely lucrative company...... Not that our opinions count for anything, what would you do to save this game ?
My opinion: First, take a look at what happened. - Age, it's old - Expansions, however important to survival they will cause a perpetual spiral down hill in all cases. - Demographic changes from the original product. - Long term cater to end game players. You can't keep them forever.
Second, my solution. Take Vanilla, DON'T make an expansion, but add more levels, classes, more starting, mid level, and end game AT LEVEL 60. Keep the original difficulty and resell it as new.
Be a humanitarian company for awhile and give "extra" something back to the public against the nature of Big Business Practices. For survival long term this must happen. Later add expansions and start the process over again.
Working on both greed and offering a quality product together will cause greed to prevail eventually... Hence deterioration.