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One of the most upvoted Reddit threads I've ever seen - "A Letter to Blizzard Entertainment"

SBFordSBFord Former Associate EditorMember LegendaryPosts: 33,126
edited December 2018 in World of Warcraft
Not news exactly, but a great post has popped up on the World of Warcraft Reddit that is one of the most highly upvoted posts I've ever seen. It's been upvoted over 25,000 times in well under a day and has earned a ton of Reddit currency.

Penned by "Alizbee", the writer reflects on his years as a Blizzard fan and how the company mantra used to be "gameplay first". His lament is that it's simply not that way any more and that Blizzard has lost its way...maybe forever.

Truthfully, if you're a WoW fan or just a general Blizzard fan -- or WERE at one time -- it's a letter you won't want to miss.

You stopped making an MMORPG years ago. Instead, you turned WoW into an elaborate fantasy-themed casino replicator. It's a third-person looter-shooter designed to string players out like addicts looking for a fix. Your other titles are just animated shopping carts that feature mini-games people can play in between opening loot boxes.
We are not your enemy Blizzard. We are your loyal supporters. The luke-warm, fair-weather fans are gone and they are not coming back. We are all you have left. And frankly, when it comes to MMORPGs, you are all we have. Please stop ruining World of Warcraft. Please stop designing it around KPIs, MAUs, and other marketing bullshit. I'll play the game if it's fun. And right now, it's not fun. The people designing and developing the game look tired. Maybe it's time for them to "move to other unannounced projects". Or maybe you just need to let them remember what "gameplay first" means.
But I do know Blizzard games. And I know that whatever it is you are producing recently, are not Blizzard games.


https://www.reddit.com/r/wow/comments/a7rrmy/a_letter_to_blizzard_entertainment/?utm_source=reddit-android


¯\_(ツ)_/¯ 


MadFrenchieTorval[Deleted User]KellerlaseritScotPhryrojoArcueidAmathedelete5230and 2 others.
«13

Comments

  • SBFordSBFord Former Associate EditorMember LegendaryPosts: 33,126
    It's a long read but really worth the time. I can't wait to hear your responses. :)
    TorvallaseritAsm0deusAmatheGobstopper3DAeliousGdemami


    ¯\_(ツ)_/¯ 


  • IkedaIkeda Member RarePosts: 2,751
    edited December 2018
    I would love to respond but there was no link in the article. 

    Man, Googling that and there's like 30 of them... :

    https://www.reddit.com/r/wow/comments/a7rrmy/a_letter_to_blizzard_entertainment/

  • SBFordSBFord Former Associate EditorMember LegendaryPosts: 33,126
    Ikeda said:
    I would love to respond but there was no link in the article. 

    DUH! 

    Sorry @Ikeda
    https://www.reddit.com/r/wow/comments/a7rrmy/a_letter_to_blizzard_entertainment/?utm_source=reddit-android


    ¯\_(ツ)_/¯ 


  • NycteliosNyctelios Member EpicPosts: 3,862
    edited December 2018
    Well, it leaked in an article that as much they keep saying Activision does not touch Blizz content the company is pretty much run by Activision which is trying to cut costs at the moment and focus on quick revenue.

    So, yeah, as said many times here and people still look the other way, Blizzard is dead, what we have is Activision Blizzard.


    But I'm having fun in WoW, not with the content people are complaining, but catching up with previous expansions and quests/exploration. The RNG nature of the latest systems is really unnecessary.
    Gdemami
    Discord ID: Night # 6102
    Current playing: 
    Elite Dangerous

    "There is a fine line between consideration and hesitation. The former is wisdom, the latter is fear." Izaro Phrecius, Holy Emperor of the Eternal Empire, Last of Royal Phrecius Family.
  • IkedaIkeda Member RarePosts: 2,751
    I suspect this was akin to watching the Roman Empire fall.  They were the biggest, they were the best, then they weren't.

    While I still hope Blizzard finds themselves back on track, I feel like they are going the way of the DoDo.

    Game companies I used to rely on were ones like Bioware, Blizzard, Bethesda.  Look at them in the news lately.  These were what I would consider stable bedrocks of gaming.  Yes, they didn't produce annual CoDs but when games came out, you bought them.  Heck, I'd buy them FULL price (and not wait for a sale).

    Now companies are driven by stock prices.  And the only people who make money off of those are banks and CEOs.  The low-people don't gain from it.  All they hear is "we have to make revenue".  So if a company misses it's forecast by $.01 their stock prices tumble $40-30-20.  Which is silliness.  In what year, (accounting for inflation) do you expect year over year growth perpetually?

    I can hope the system changes, but all the accepted microtransactions and F2P and other various "knock-off" garbage... they aren't fun anymore.  

    Maybe, it's because I'm getting older but I pine for those days.  But thinking about trying to take it up now... I'd rather just get under a blanket and read a book. (e, of course, no filthy paper anymore :P)
    Torvallaserit
  • KalebGraysonKalebGrayson Member RarePosts: 430
    WoW.  You can really feel the sentiment in that article.  The author could not have summed up my feelings about WoW any better.
    SBFordAlmostLancelotdeniterTorvallaseritGobstopper3DGdemami
  • KalebGraysonKalebGrayson Member RarePosts: 430
    Saw this in one of the reddit replies.  It DOES apply to Blizzard imo:




    deniterlaseritSovrathConstantineMerusRhoklawIselinGdemami
  • MadFrenchieMadFrenchie Member LegendaryPosts: 8,505
    I feel the same way as the poster, albeit with less passion as I didn't stick with WoW all these years.

    Their stubborn insistence on moving forward with systems that received a resounding negative response reminds me of @Superman0X's comments about these pubs and devs drinking too much of their own koolaid.

    Devs can't fathom that courting a passionate fanbase is more important than courting every. Single. Gamer. On. Every. Single. Platform. Possible.
    TorvalGdemami

    image
  • SovrathSovrath Member LegendaryPosts: 29,409
    Ikeda said:

    Now companies are driven by stock prices. 
    As soon as any company becomes publicly traded it is driven by stock prices. This has always been it's not "Now." When did they become publicly traded? Because that is when it started.

    Some companies do try to concentrate on bringing great products to market with the idea that the stock price will always go up and down (like my company) BUT I never assume any company (including my company), let alone any publicly traded company is doing it "for the feels."

    My thought is to always know what you are dealing with. With companies, with people, with everything.






  • kitaradkitarad Member LegendaryPosts: 6,389
    edited December 2018
    I was very much in agreement with everything the guy wrote. It's very sad what Blizzard has devolved into.
    Post edited by kitarad on
    Asm0deusdelete5230Gdemami

  • RukushinRukushin Member UncommonPosts: 311
    It is so sad to read that letter and agree with all of it. Blizzard isn't Blizzard anymore and so I've actively stopped anything I had to do with the company. I will not support the company in any way, shape, or form. 

    I'm hoping some new indie companies can come out and make a big impression now that Blizzard is out of the way.

    Sometimes, I still cannot believe I'm actually watching the end of WoW, but I guess the saying holds true, "You either die the hero or live long enough to see yourself become the villain".
    laseritdelete5230
  • WizardryWizardry Member LegendaryPosts: 18,605
    edited December 2018
    It is written by a Blizzard fanbois,so i wouldn't take it as being written by a person with much overall mmorpg insight beyond Wow.


    "game play first" is his statement on what Blizzard USED to be like?Seriously?
    Wow is a LINEAR questing game,COPIED off of Everquest and nearly identical to EQ2.

    They create a MMO but design it like a SINGLE player game,no i would say if anything Blizzard doesn't GET IT and have no clue about game play.
    I can skip years of failed design and go straight to SCALING,sop after creating a single player design,let's also ruin immersion,no question they do NOT get it.

    AUTO group finder  that also instantly warps you to the zone...sigh,just really sad how they can butcher a mmorpg.

    Sadly the majority of mmorpg gamer's this is all they knew,this is the game advertised to them an they all jumped in BLINDLY.They didn't know any better so Blizzard had it easy street with a BAD game design and a poorly run business.I can say poorly run because when i saw the numebrs they were spending a LOT more than Square Enix with far less games.Then they only have ONE large game "Wow",so how did they spend all that money?

    Then all these people sticking by a game that has had MANY people LEAVE blizzard over the years to start their own games and acting like it has always been the same TEAM,the same people,well it has NOT.
    [Deleted User]mmolouSBFordturinmacleodGobstopper3D

    Never forget 3 mile Island and never trust a government official or company spokesman.

  • JeffSpicoliJeffSpicoli Member EpicPosts: 2,849
    edited December 2018
    I think what happens next is the Suits at Blizz have a round table circle jerk for hours on end with the High Level Dev hotshots and walk away from the table with another mobile game. Blizzard are a bunch of stubborn bastards and I suspect they are going to double down on their arrogance.
    delete5230Gdemami
    • Aloha Mr Hand ! 

  • NildenNilden Member EpicPosts: 3,179
    Feels bad man.

    No king lives forever.
    KalebGraysonSBFordAsm0deusAelious

    "You CAN'T buy ships for RL money." - MaxBacon

    "classification of games into MMOs is not by rational reasoning" - nariusseldon

    Love Minecraft. And check out my Youtube channel OhCanadaGamer



  • FinvegaFinvega Member UncommonPosts: 218
    They lost me when the removed Talent Points after Wotlk. 
    grndzro
  • FonclFoncl Member UncommonPosts: 347
    Blizzard did release some of my all time favourite games but then they stopped releasing games that interest me, over ten years ago. At the end of the day, I really don't care who makes the games I play as long as there's good games to play. I've never had so many awesome games I want to play released as right now, smaller developers are releasing amazing stuff all the time. I don't have enough time to play all these great games.

    Some genres I enjoy like MMORPG, RTS and Arena-FPS games are lacking in newly released games I want to play, other genres like ARPG, MOBA and RPG are in a golden age right now imo. It all goes in cycles which genres are popular, I fully expect genres that aren't popular right now to make a comeback.

    For MMORPG's I see it as a good thing that the genre seems to be dying off right now, a fresh start with smaller scale games is needed to get some interesting ideas in the genre again.
  • SBFordSBFord Former Associate EditorMember LegendaryPosts: 33,126
    SBFord said:
    Ikeda said:
    I would love to respond but there was no link in the article. 

    DUH! 

    Sorry @Ikeda
    https://www.reddit.com/r/wow/comments/a7rrmy/a_letter_to_blizzard_entertainment/?utm_source=reddit-android
    Someone dipped into the Christmas whiskey a bit early.
    Well, you could think that, except I don't drink. :open_mouth:
    Mostly it's 'cause I'm used to writing news thingies, not posting forum topics. :D
    [Deleted User]


    ¯\_(ツ)_/¯ 


  • TorvalTorval Member LegendaryPosts: 20,868
    Sovrath said:
    Ikeda said:

    Now companies are driven by stock prices. 
    As soon as any company becomes publicly traded it is driven by stock prices. This has always been it's not "Now." When did they become publicly traded? Because that is when it started.

    Some companies do try to concentrate on bringing great products to market with the idea that the stock price will always go up and down (like my company) BUT I never assume any company (including my company), let alone any publicly traded company is doing it "for the feels."

    My thought is to always know what you are dealing with. With companies, with people, with everything.






    There seems to be a common sentiment that publicly traded companies must take the lowest road trying to grab the most revenue and push their stock price no matter what. I think that hasn't worked well for a lot of big companies that either aren't companies any more or have ended up shells of their former selves.

    It's possible to push your revenue and stock valuation by caring, doing it for the feels, and putting out a great product because you know that's a solid path to success. The former method may get good short term results but long term, not so much. Very few companies disregard on their core customer base year after year and stay on top.
    laseritMadFrenchie
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    traveller, interloper, anomaly, iteration


  • kitaradkitarad Member LegendaryPosts: 6,389
    Eggnog that she was experimenting with new flavours 'fusion eggnog' for X'mas and drank a bit too much of it all in the name of mixology.

    MisterZebub said:
    SBFord said:
    Ikeda said:
    I would love to respond but there was no link in the article. 

    DUH! 

    Sorry @Ikeda
    https://www.reddit.com/r/wow/comments/a7rrmy/a_letter_to_blizzard_entertainment/?utm_source=reddit-android
    Someone dipped into the Christmas whiskey a bit early.

    SBFord

  • HorusraHorusra Member EpicPosts: 4,302
    Another whinny millennial post.  Putting loot boxes in the same paragraph with WoW is stupid.
    KalebGraysonScotsunandshadowIselinGdemamiKajidourden
  • alkarionlogalkarionlog Member EpicPosts: 3,501
    Sovrath said:
    Ikeda said:

    Now companies are driven by stock prices. 
    As soon as any company becomes publicly traded it is driven by stock prices. This has always been it's not "Now." When did they become publicly traded? Because that is when it started.

    Some companies do try to concentrate on bringing great products to market with the idea that the stock price will always go up and down (like my company) BUT I never assume any company (including my company), let alone any publicly traded company is doing it "for the feels."

    My thought is to always know what you are dealing with. With companies, with people, with everything.






    unless the feels is the one who will give you better mileage for your money, why you think apple can sell they crap by the price they sell, using chinese semi slave labor, and people still buy from then, and from people who like to say they are in tune with nature, and we need to share with the lesser fortunate? feels, they are so damn invested in they feelings they will keep there, but you also need to take care, the same feels can be used against you, and that is what is hapening now on games, blizzard was always the loved one, now even the most try hard are not feeling it, and worse a lot are angry, ther is not come back to angry people, even if they fix they sh!t, because now they are invested on they angry
    FOR HONOR, FOR FREEDOM.... and for some money.
  • KalebGraysonKalebGrayson Member RarePosts: 430
    edited December 2018
    Horusra said:
    Another whinny millennial post.  Putting loot boxes in the same paragraph with WoW is stupid.
    Did you read the post?  He's 41.  Anyone born between 1981 and 1996 (ages 22-37 in 2018) is considered a millennial, and anyone born from 1997 onward will be part of a new generation.  Your comment should read:

    Another whinny Generation Z post...
    Gdemami
  • KyleranKyleran Member LegendaryPosts: 37,240
    edited December 2018
    Interesting read, and I might write similar but bemoan the entire MMORPG industry, many of his relevant points are applicable across the market, not just WOW.

    He waxes nostalgic about the early Vanilla days, yet IMO, he was playing the game wrong. (Or for fun, which is still wrong is my book)  He didn’t replace his robe until BC?  Then he wasn’t 40 man raiding like I was, when we got full new gear sets with every raid dungeon we mastered . (And re-ran ad nausem)

    He never looked up anything offline on how to do things? Then he was just a noob to the genre and didn’t have a clue. (Or didn’t care, I play FO76 that way now, blithely wandering the wasteland, not looking up much ever)

    I recall looking up quest locations all the time, and when it came to raiding and even general game play I downloaded tons of mods to make the game play more efficient.

    He logs in to play with friends, I moved from one raiding guild to another, always on the search for ones which could best help me meet my progression goals, no use for others, especially if they hold me back.

    Yes, you are correct, I have very few friends which is probably a good thing because by my defininition, a friend is someone who you would die for, or would be willing to die for you.   It’s a pretty small list for most folks I would imagine.  :)

    WOW wasn’t perfect back then, it isn’t now, and he’s correct about one thing, the new classic servers will show people the one Dev lead was right, they think they want a vanilla experience, but they really don’t, or something like that. I believe he’ll be proven correct in the long run.

    So yeah, gaming in general sucks today, especially from the bigger publishers, one reason why I’ve discontinued playing MMORPG’s for quite some time, even my favorite EVE has lost it’s luster due to the march of unwanted change. (Without reasonable compensation) Now that Pearl Abyss owns them, I expect things to get worse, not better.


    Panther2103ConstantineMerusNildenGobstopper3DGdemami

    "See normal people, I'm not one of them" | G-Easy & Big Sean

    "I need to finish" - Christian Wolff: The Accountant

    Just trying to live long enough to play a new, released MMORPG, playing FO76 at the moment.

    Fools find no pleasure in understanding, but delight in airing their own opinions. Pvbs 18:2, NIV

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    "This is the most intelligent, well qualified and articulate response to a post I have ever seen on these forums. It's a shame most people here won't have the attention span to read past the second line." - Anon






  • laseritlaserit Member LegendaryPosts: 6,383
    Horusra said:
    Another whinny millennial post.  Putting loot boxes in the same paragraph with WoW is stupid.
    Did you read the post?  He's 41.  Anyone born between 1981 and 1996 (ages 22-37 in 2018) is considered a millennial, and anyone born from 1997 onward will be part of a new generation.  Your comment should read:

    Another whinny Generation Z post...
    Honest question for everyone:

    What ever happened to generation Y ? 

    "Be water my friend" - Bruce Lee

  • MadFrenchieMadFrenchie Member LegendaryPosts: 8,505
    Torval said:
    Sovrath said:
    Ikeda said:

    Now companies are driven by stock prices. 
    As soon as any company becomes publicly traded it is driven by stock prices. This has always been it's not "Now." When did they become publicly traded? Because that is when it started.

    Some companies do try to concentrate on bringing great products to market with the idea that the stock price will always go up and down (like my company) BUT I never assume any company (including my company), let alone any publicly traded company is doing it "for the feels."

    My thought is to always know what you are dealing with. With companies, with people, with everything.






    There seems to be a common sentiment that publicly traded companies must take the lowest road trying to grab the most revenue and push their stock price no matter what. I think that hasn't worked well for a lot of big companies that either aren't companies any more or have ended up shells of their former selves.

    It's possible to push your revenue and stock valuation by caring, doing it for the feels, and putting out a great product because you know that's a solid path to success. The former method may get good short term results but long term, not so much. Very few companies disregard on their core customer base year after year and stay on top.
    Case in point: Destiny 2 revenue this year.  Forsaken corrected a lot of bad things with D2, but Bungie isn't escaping the inevitable backlash for releasing Destiny 2 the way they did.

    image
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