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Blizzard going mobile... and perhaps, an untapped potential

GaladournGaladourn Member RarePosts: 1,802
No, no, don't get me wrong, I'm not going to praise Blizzard's decision to release a Diablo version for mobiles. After the initial "shock" (I'm not a Diablo player myself, but I can sympathize), I started thinking that maybe - and that's a big MAYBE - this move by Blizzard can lead to a positive side-effect.

If Blizzard sees the future of its revenues in mobile gaming, that could be a chance to start treating its other games differently - being willing to take more commercial risk and thus make more daring decisions in terms of gameplay.

Retail WoW was watered-down over the years in an attempt to please everybody fast to keep subscriptions coming (despite this having the opposite effect, apparently). Securing other sources of (main) revenue might be the catalyst for a turn to more challenging gameplay design - much like the gameplay found in Vanilla WoW, where effort was rewarded and nothing was free.

It might all be wishful thinking on my part, but it's not entirely impossible either.
Gdemaminatpick
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Comments

  • GutlardGutlard Member RarePosts: 841
    From a business standpoint, I can understand a Dev wanting to get in on the market that's spending is more than Console & PC Combined. If they can do that without hurting their other IP's more power to them.

    I consider mobile gaming shallow, quick experiences that don't offer me anything long term, and the amount of crap you have to dig through to find the good is probably also more than Console & PC combined.

    If they can find ways to create mobile add-ons that help enhance their core IP's on PC/Console that would be best.

    Hey Blizz, can you make a mobile game that's core gameplay loop is to help grind my crafting for all my WoW toons? Fun little mini-games where leveling up in my mobile game actually increases my crafting levels in the main game. Just a thought....if people are interested and want to level/grind boring crafting that new more entertaining way then they can. If people aren't interested then they can just do it the normal way in the main game.

    They can do that with lots of aspects of all their games if they can figure it out. Their WoW pet battle mechanic is just begging for a mobile iteration, and could you imagine all the fun things they can do with all the hundreds of Pets in the game?! Even if they just rip off Pokemon it could be another entertaining way to level up our Pets.

    Gut Out!


    jimmywolf

    What, me worry?

  • MadFrenchieMadFrenchie Member LegendaryPosts: 8,483
    I thinks it's dangerously naive to think that a company would pull the money out of one market to put it into a less profitable market.

    I would more expect Blizzard to contribute more resources to mobile gaming if their first forays prove hugely successful.
    Scotnatpick

    image
  • rojoArcueidrojoArcueid Member EpicPosts: 10,021
    Galadourn said:


    If Blizzard sees the future of its revenues in mobile gaming, that could be a chance to start treating its other games differently - being willing to take more commercial risk and thus make more daring decisions in terms of gameplay.

    Retail WoW was watered-down over the years in an attempt to please everybody fast to keep subscriptions coming (despite this having the opposite effect, apparently). Securing other sources of (main) revenue might be the catalyst for a turn to more challenging gameplay design - much like the gameplay found in Vanilla WoW, where effort was rewarded and nothing was free.

    It might all be wishful thinking on my part, but it's not entirely impossible either.
    I think it is wishful thinking on your part. We have seen this already with other companies who find more success in mobile and then Kill/Abandon their PC(or Console) counterpart.

    There is something to take into account here. Mobile game sales are not profitable. All the money companies make from mobile is microtransactions only. And they still have the guts to put those sales side by side with PC/console game sales to show how mobile makes more money. It is stupid, but these companies still hop on that bandwagon.

    IMO if Blizz turns mobile for good, we can kiss goodbye to the platforms that put them where they are today. They probably wont kill any of the current PC/console games that still make money, but they will ruin them with a huge MTX influx instead of consistent content updates.
    jimmywolf




  • gervaise1gervaise1 Member EpicPosts: 6,297
    Blizzard are not a company they are a business unit of Activision Blizzard. It is the board of Activision Blizzard - on which Blizzard bods will sit - that decides the strategy of the company.

    Blizzard's own forays into mobile - when they were still part of Vivendi - were not overly successful. Which may be why AB now have a business unit called King. Which they paid several billion dollars for. Candy Crush ring any bells?


  • newbismxnewbismx Member UncommonPosts: 146
    We all have phones.
    Xarko
  • ayumarcanayumarcan Member CommonPosts: 10
    We all have phones, byt these mobile games are usually such a flop and a total discrace for the initial game. Lineage 2 Revolution is nothing to be compared with the PC version, for instance, Lineage 2 Classic  
  • dave6660dave6660 Member UncommonPosts: 2,695
    Maybe because I grew up long before the mobile phone era I don't get it but.. why would somebody want to play a game on 5 inch screen with clunky controls when you can play on a 55 inch screen with a gamepad?
    deniter

    “There are certain queer times and occasions in this strange mixed affair we call life when a man takes this whole universe for a vast practical joke, though the wit thereof he but dimly discerns, and more than suspects that the joke is at nobody's expense but his own.”
    -- Herman Melville

  • cmacqcmacq Member UncommonPosts: 233
    I thinks it's dangerously naive to think that a company would pull the money out of one market to put it into a less profitable market.

    I would more expect Blizzard to contribute more resources to mobile gaming if their first forays prove hugely successful.
    This
  • ArteriusArterius Member EpicPosts: 1,886
    Sure I have a phone and 95% of all Americans probably have cellphones by now but I have never downloaded a single game on my phone.
    Phry
  • cheyanecheyane Member EpicPosts: 6,381
    I realise I do play games on my phone. I do puzzles while waiting to see doctors... at my age that has become more frequent.  Not small puzzles either about 400-500 piece ones on a small screen.... I need to have my head examined .
    image
  • GaladournGaladourn Member RarePosts: 1,802
    I thinks it's dangerously naive to think that a company would pull the money out of one market to put it into a less profitable market.

    I would more expect Blizzard to contribute more resources to mobile gaming if their first forays prove hugely successful.
    They won't pull out of the profitable market, nor will they reallocate resources; on the contrary they can allow themselves to be more quality-oriented in the "less" profitable market with less resources.
  • ScotScot Member LegendaryPosts: 11,763
    edited February 3
    As Frenchie said the exact opposite will happen and is happening. Gaming used to be effected by the ethos of players but that has gone, what you want is not what they want. 'For the players' etc is just marketing garbage now.

    What happened to MMOs is a subset to what has happened to gaming as a whole, looking for ever bigger markets in terms of player base has meant the people who now make up the baulk of players do not have the ethos we have. Though to be accurate we did not exactly have one voice back then, roleplayers had different ideas to non-roleplayers for example.

    But relative to back then there is no gaming ethos now, the baulk of what we hear from gamers to gaming journalists is "Is it fun"? That is the only thing they seem to care about.

    Mobile gaming now makes more money for gaming studios than PC and console. Players are dodo's still wondering if this will have an effect on our games. Companies go where the money is, PC and console are not as attractive as they once were.

     25 Agrees

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  • WizardryWizardry Member LegendaryPosts: 16,460
    edited February 3
    More risk?
    Mobile gaming is the LEAST risk,they are not doing for a challenge or risk,they are doing it because it is a MARKET they have yet to attack.That is all this business is doing is trying to get a foothold in each market.
    When you hear "mobile"you might as well kiss that developer goodbye because Diablo for example was already a cheap game,going mobile means Blizzard's intent is to go cheaper and likely attract micro transactions in a bigger way.it also means Blizzard has no intentions of making Diablo a better game.

    Remember all that anger,talk,hostility towards loot boxes,well guess who is still using them?
    Blizzard is trying VERY hard to cut costs without losing revenue,this is their tactic,weather it succeeds or not idc because i care about quality games or games i find some VALUE and not how much money Blizz/Acti makes.

    Know what engine Blizzard used for hearthstone>>Unity,this giant business can't create their own damn engine,ru serious?People need to wake up,Blizzard has been making sub par games since FOREVER,they are good  at marketing and aiming at high end markets like Esports.

    Blizzard is one of those operations that is a leaps and bounds a BUSINESS first and game developer second.
    When i see them come out with their own quality engine,a DEEP game with NO cash shop,NO esport i will and only then take notice,even if they get to that point,can they produce a good game?

    Never forget 3 mile Island and never trust a government official or company spokesman.

  • XarkoXarko Member RarePosts: 1,131
    Funny thing about mobile games is.. nobody really expects mobile games to be any good. If you make a game that would be considered meh with shit cash shop on PC, it's suddenly "not that bad for a mobile game". Now I admit I don't know anything about mobile game development, but I suspect the dev time it takes to make a mobile game is much shorter than any other platform. It's easy money really.
    jimmywolfGaladourn
  • PhryPhry Member LegendaryPosts: 11,004
    Its a gamble, pure and simple, going mobile is Blizzards attempt to get in on the Asian, or in this case the Chinese market, it is a hugely profitable one sure, but i suspect that Blizzard is about to discover that its a crowded market already entrenched with experienced developers, personally i think its a gamble Blizzard are going to lose. :/
  • DMKanoDMKano Member LegendaryPosts: 21,193
    edited February 3
    Xarko said:
     but I suspect the dev time it takes to make a mobile game is much shorter than any other platform. It's easy money really.

    And that is incorrect - well at least for a AAA mobile game.

    If you are talking about a simple gems 2d mobile game - sure - but dev time for a gems 2d game on a PC is also short.

    But doing a full blown MMO on mobile - the dev time and cost is not any faster nor cheaper - especially due to marketing costs in the end - which push the price well over 100 million for top mobile games.

    Example of marketing cost (Game of War mobile)

     "Machine Zone, the game's developer, was described by its CEO as "probably the world’s largest direct response marketer and largest single product marketer on mobile," with 200 employees in marketing out of about 550 employees worldwide as of October  2015.


    Kate Upton in 2014, promoting the game dressed as Athena.
    Approximately $40 million was spent on marketing Game of War: Fire Age in 2014 alone"

    So in the end - it's how complex is the game itself that matters - not so much the platform - and obviously to make it in the mobile market - you MUST market the living be-jesus out of your product - because there's like a 100 mobile games released ever week that have zero traction.

    The only way to stand out is a massive marketing campaign.
    gervaise1
  • jimmywolfjimmywolf Member UncommonPosts: 239
    dave6660 said:
    Maybe because I grew up long before the mobile phone era I don't get it but.. why would somebody want to play a game on 5 inch screen with clunky controls when you can play on a 55 inch screen with a gamepad?
    90% of mobile games are quick easy access games with very little skill required that can be played  anywhere, you can  log off and pick up again randomly while still making progress. so it appealed very strongly to casuals as it was easy to play then leave. also the i have a busy life crowd who still want something pass the time, then the people who chase what everyone else has been playing crowd again mobile gaming is easy to play so they can join in.


    add to it everyone want make progress and since they can't be bothered playing for hours $ 1-$ 50+ for instance progress in X game is a easy sell, since it allows them to brag how they go so far earn X item  in said games. it why angry birds was huge easy money and everyone jump on to it easy to play can play any amount time and walk away also can " pay " to earn things to help make progress. 



    at first the market did not seem so bad since many felt ( myself included ) that causal now had gaming and when they wanted the real stuff they could  play a console/pc it's a win/win. instead people with more money then brains wanted faster progress for less time spent, more power, more of X items for less time invested, exclusive things.  so the game Devs said " ok but it cost you " and they been throwing money at the games ever since. 



    the worst part is because it happens in small waves you lose that sense of money spent an keep throwing more at it, happen to me in few gatcha games FGO, summoner wars. mobile gaming is not meant for the player, is a very deadly market that made to profit from you. if you have the option in a mobile game to spend 20+ with no end cap on what you can spend, it was made to leech you dry before you move on and they next game does the same. 







    TLDR


    mobile gaming is a easy market to drain those with more money then sense, just type in  "how much did you spend in mobile gaming " or something like that to see how much money is been bled away for these lazy games...



  • PhaserlightPhaserlight Member EpicPosts: 2,907
    dave6660 said:
    Maybe because I grew up long before the mobile phone era I don't get it but.. why would somebody want to play a game on 5 inch screen with clunky controls when you can play on a 55 inch screen with a gamepad?
    To recline in bed, or in cases where your 55 inch screen with a gamepad isn't available (e.g. while waiting on an appointment or when riding public transportation).

    "The simple is the seal of the true and beauty is the splendor of truth" -Subrahmanyan Chandrasekhar
    Authored 139 missions in Vendetta Online and 4 tracks in Distance

  • PhryPhry Member LegendaryPosts: 11,004
    dave6660 said:
    Maybe because I grew up long before the mobile phone era I don't get it but.. why would somebody want to play a game on 5 inch screen with clunky controls when you can play on a 55 inch screen with a gamepad?
    To recline in bed, or in cases where your 55 inch screen with a gamepad isn't available (e.g. while waiting on an appointment or when riding public transportation).
    So for about 5 - 10 mins a few times a week, maybe. One of the reasons why Consoles are popular is because you can play while relaxing on the couch, with the Switch you get both console and 'mobile'. Mobile phones really are the least option, they are despite all the current innovation, not suited to gaming. :/
    Phaserlight
  • ScotScot Member LegendaryPosts: 11,763
    DMKano said:
    Xarko said:
     but I suspect the dev time it takes to make a mobile game is much shorter than any other platform. It's easy money really.

    And that is incorrect - well at least for a AAA mobile game.

    Does anyone doubt where we are now going? A "AAA" mobile game.

     25 Agrees

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    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

    Now Doesn't That Make You Feel All Warm And Fuzzy Inside? :P

  • gervaise1gervaise1 Member EpicPosts: 6,297
    edited February 3
    Whilst "mobile" is most strongly associated with phones it also encompasses tablets. Add a portable keyboard to a 10 or 12 inch tablet  ...... well back in the day that was a PC.
    Phaserlight
  • Octagon7711Octagon7711 Member LegendaryPosts: 8,839
    Just goes to show if a visionary isn't running a company it just tries to fit in and echo the competition, instead of being highly innovative.
    Gdemami

    "We all do the best we can based on life experience, point of view, and our ability to believe in ourselves." - Naropa      "We don't see things as they are, we see them as we are."  SR Covey

  • KalebGraysonKalebGrayson Member RarePosts: 430
    I only have one phone, my work phone, so even if I did like mobile games, I couldn't play any.  As a lapsed WoW player I won't play ANY Blizzard mobile games out of principle going forward.  WoW is just not fun, and I won't reward Blizzard with any of my money anymore. 
  • PhaserlightPhaserlight Member EpicPosts: 2,907
    Phry said:
    dave6660 said:
    Maybe because I grew up long before the mobile phone era I don't get it but.. why would somebody want to play a game on 5 inch screen with clunky controls when you can play on a 55 inch screen with a gamepad?
    To recline in bed, or in cases where your 55 inch screen with a gamepad isn't available (e.g. while waiting on an appointment or when riding public transportation).
    So for about 5 - 10 mins a few times a week, maybe. One of the reasons why Consoles are popular is because you can play while relaxing on the couch, with the Switch you get both console and 'mobile'. Mobile phones really are the least option, they are despite all the current innovation, not suited to gaming. :/
    There have been occasions in life where I had to spend 3 hours a day riding a bus for multiple weeks. During that time I was very glad games like the one in my signature exist. 

    I also sometimes will spend 45 minutes playing a game in bed if I lose track of time.  Other times I will be dislodged from my regular habitat for whatever reason (visiting relatives or some such) with all its entertainment systems.

    Otherwise I generally agree. It's not that I love playing on a 5" screen as much as the convenience of having it anywhere.

    There are some things that only mobile devices can do, like Ingress, but that's a different animal.
    gervaise1

    "The simple is the seal of the true and beauty is the splendor of truth" -Subrahmanyan Chandrasekhar
    Authored 139 missions in Vendetta Online and 4 tracks in Distance

  • WoeToTheVanquishedWoeToTheVanquished Member UncommonPosts: 240
    Don't you have virtual machines with emulated mobile operating systems?
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