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Diablo Immortal

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  • jayemlegacyjayemlegacy Member UncommonPosts: 21
    edited November 2018
    Gorwe said:
    Fuck everything! First they don't remaster the first two Warcrafts(which needs a remaster more WC 1 or 3) and now this...? They're chasing the $ a bit too hardcore for my taste.



    How dare you not be super hyped about Warcraft 3 reforged. 
    MrMelGibson
  • Slapshot1188Slapshot1188 Member LegendaryPosts: 11,063
    DMKano said:
    DMKano said:
    DMKano said:
    Nyctelios said:
    Well, nobody here is saying their move does not make sense @DMKano
    We are saying we dislike it.

    They have their right to opt to pull some candy crush fiscal year carnival move...

    And we have the right to dislike it because as fans of their IPs it does not take our desires in consideration.

    I don't get your point in trying to see their side. We know their side: Money. Edit to add: We just expected more from them. Because we like them. Such cheap move is something below them.

    I am saying that us disliking it has zero impact on Blizzards bottom line in case of Diablo mobile.

    This is literally none of Blizzards concern - they knew that Diablo mobile would have zero appeal to your average Blizzcon patron - these are not your mobile players.

    They still chose to announce it at Blizzcon because they lose nothing if the crowd was disappointed, so might as well do it.

    Mobile players are often unaware of upcoming games because every day there's a huge number of them released. The ones that bubble to the top have huge marketing campaigns behind them - Blizzard can do that no problem.

    People have every right to be upset about whatever they want - it's a bit delusional to think that Blizzard has any obligations to live up to everyone's expectations as far as what products they release.

    The core issue is - unmet expectations create disappointment,  and that is not Blizzards problem, people have to manage their own expectations 


    You think no one at Blizzard cares that this is happening?

    I'm sorry but you're wrong. They are busting their balls right now trying to keep it quiet and minimize the damage. They would not be doing that if it didn't matter.

    I am telling you that Blizzard knew about the backlash and was ready to do damage control months ago. 


    Well, the stuttering and stammering guys on the stage that everyone could see were stunned by the crowd's reaction would beg to disagree with you.

    Follow that up by the utter lack of simultaneous PR spin in the media and it's clear to everyone that this was NOT a reaction that Blizzard expected. 

    Did they recently hire Scott Hartsman or something?


    Even as a PR fuck up - do you believe that this will have any impact on Diablo Immortal sales?

    You do know that when a company knows something that doesnt mean that every single employee is given the privilege?

    Blizzard higher ups probably laughed at the stammering and said "those poor bastards" I guess they didnt want to demoralize the presentation team hehe.

    Blizzard knew about the backlash, obviously not everyone working there knew.

    But hey Diablo Immortal will live or die by a how well Blizzard markets this globally - again the mobile masses dont know what Diablo and certainly completely unaware of any kind of a PR issue.


    The thing is as usual the only people outraged here are those who are not the intended players - aka non-mobile players, so they pissed off the customers who would have never spent a cent on Diablo Immortal - yeah heh
    See @Superman0X post above.  Those folks in the theatre were very much the target audience, or at least part of it.

    If you think Blizzard expected the backlash and sent those poor folks out to slaughter totally unprepared then you are totally disconnected from reality.
    PhryNildenMrMelGibson

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  • AlbatroesAlbatroes Member LegendaryPosts: 6,492
    edited November 2018
    DMKano said:
    DMKano said:
    DMKano said:
    Nyctelios said:
    Well, nobody here is saying their move does not make sense @DMKano
    We are saying we dislike it.

    They have their right to opt to pull some candy crush fiscal year carnival move...

    And we have the right to dislike it because as fans of their IPs it does not take our desires in consideration.

    I don't get your point in trying to see their side. We know their side: Money. Edit to add: We just expected more from them. Because we like them. Such cheap move is something below them.

    I am saying that us disliking it has zero impact on Blizzards bottom line in case of Diablo mobile.

    This is literally none of Blizzards concern - they knew that Diablo mobile would have zero appeal to your average Blizzcon patron - these are not your mobile players.

    They still chose to announce it at Blizzcon because they lose nothing if the crowd was disappointed, so might as well do it.

    Mobile players are often unaware of upcoming games because every day there's a huge number of them released. The ones that bubble to the top have huge marketing campaigns behind them - Blizzard can do that no problem.

    People have every right to be upset about whatever they want - it's a bit delusional to think that Blizzard has any obligations to live up to everyone's expectations as far as what products they release.

    The core issue is - unmet expectations create disappointment,  and that is not Blizzards problem, people have to manage their own expectations 


    You think no one at Blizzard cares that this is happening?

    I'm sorry but you're wrong. They are busting their balls right now trying to keep it quiet and minimize the damage. They would not be doing that if it didn't matter.

    I am telling you that Blizzard knew about the backlash and was ready to do damage control months ago. 


    Well, the stuttering and stammering guys on the stage that everyone could see were stunned by the crowd's reaction would beg to disagree with you.

    Follow that up by the utter lack of simultaneous PR spin in the media and it's clear to everyone that this was NOT a reaction that Blizzard expected. 

    Did they recently hire Scott Hartsman or something?


    Even as a PR fuck up - do you believe that this will have any impact on Diablo Immortal sales?

    You do know that when a company knows something that doesnt mean that every single employee is given the privilege?

    Blizzard higher ups probably laughed at the stammering and said "those poor bastards" I guess they didnt want to demoralize the presentation team hehe.

    Blizzard knew about the backlash, obviously not everyone working there knew.

    But hey Diablo Immortal will live or die by a how well Blizzard markets this globally - again the mobile masses dont know what Diablo and certainly completely unaware of any kind of a PR issue.


    The thing is as usual the only people outraged here are those who are not the intended players - aka non-mobile players, so they pissed off the customers who would have never spent a cent on Diablo Immortal - yeah heh
    I think people are trying to equate this to EA in the wrong way, thinking that downvotes will ultimately influence the bottomline. You look at Madden/FIFA etc, those are still EA's top income regardless of what anyone says about them. Even with the whole Battlefront thing, EA still had probably their best year financially. The Battlefront "clean-up" wasn't because of the outrage itself but more about them potentially losing the Star Wars IP to work with. There's nothing like that at stack with Activision/Blizzard so I do feel you are right about the revenue being uneffected in the end. What's more sad is I dont even think anyone remembers how much on-par Activision's micro-transactions in CoD WW2 were at the same time the Battlefront issue was occurring. Or better yet, remember that patent Activision got having to do with micro-transaction influence last year? Yeah I barely remember too.
  • MadCoderOneMadCoderOne Member UncommonPosts: 214
    So they just keep reloading that video until they get a response they like? niiiice and apparently deleting negative comments. Finally done with Blizzard
  • Octagon7711Octagon7711 Member LegendaryPosts: 8,839
    Cazriel said:
    davc123 said:
    Cazriel said:
    Gotta to ask cuz I don't know.  Is mobile gaming big in China?
    mobile is much biger than PC and  much more profit dats why alot company gona to mobile $$$$$
    Thanks, I figured that was the case.  The China market is huge.  The profit margin on this must be so huge that they don't care about pissing off PC fans. 
    Once read that other countries are much more into using their cell phone for everything and not so much for PCs.  Which explains why those markets want more mobile games, in the US we can't even use our mobiles for vending machine purchases like in a lot of other countries yet.
    MrMelGibson

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  • kjempffkjempff Member RarePosts: 1,629
    Well that Blizzard has "lost their ways" is hard for me to jump aboard on. Diablo3 has moved in a bad direction for a long time (which a Diablo4 could fix), and I have not cared about WoW for many years now, but then they give is something awesome like Overwatch.
    Everyone expected a mobile Diablo of some sorts, but hoped for a Diablo4 also or instead, so it is not that they are making a mobile Diablo game, but that they are proudly announcing it at a convention full of fans who play games on pc, and regard mobile games as shit (rightfully so).
  • LowellsandersLowellsanders Member UncommonPosts: 134
    So Blizzard is playing Curiously
  • DMKanoDMKano Member LegendaryPosts: 21,195
    edited November 2018
    Oh they knew



    They would have walked off stage if they were so shocked and blindsided. But no they had a quick come back - you guys have phones right?

    lol - nice

    So yes - even those guys were well aware that this was gonna go as well as a turd in a punchbowl
    MrMelGibsonTrolldefender99
  • ramdyramdy Member UncommonPosts: 69
    same shot now available on mobile :disappointed:
  • AvarixAvarix Member RarePosts: 663
    This feels worse, for me, than if they had announced nothing at all. I would certainly feel disappointed but I wouldn't feel like I was being pushed aside for a newer and larger audience. 

    PC gaming already has so few strongholds in the market now and Blizzard was one of the few that I felt I could rely on. It's a big reason why I continued to support them, even after my serious dislike for the RMAH in Diablo 3 and a few other missteps. Using an IP that was made wildly popular because of your PC audience to make a mobile game, while simultaneously offering nothing to PC players, feels more like a slap in the face than slight disappointment.

    This announcement stung.
  • HarikenHariken Member RarePosts: 2,358
    I so laughed hard at this. I stopped playing D3 a long time ago. I hated the RNG in that game so much. And its not a big surprise that Blizz did this. 
  • MadFrenchieMadFrenchie Member LegendaryPosts: 8,483
    So the Diablo mobile title isn't even an original Blizzard work?

    They literally made a big announcement about how they were licensing skins to NetEase?

    /Facepalm

    I agree with @Superman0X, they are wayyyyy out of touch with their general fanbase, and it's starting to snowball between BfA and this Blizzcon announcement.
    PhrySedrynTyrosMrMelGibson

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  • NycteliosNyctelios Member EpicPosts: 3,438
    Avarix said:
    This feels worse, for me, than if they had announced nothing at all. I would certainly feel disappointed but I wouldn't feel like I was being pushed aside for a newer and larger audience. 

    PC gaming already has so few strongholds in the market now and Blizzard was one of the few that I felt I could rely on. It's a big reason why I continued to support them, even after my serious dislike for the RMAH in Diablo 3 and a few other missteps. Using an IP that was made wildly popular because of your PC audience to make a mobile game, while simultaneously offering nothing to PC players, feels more like a slap in the face than slight disappointment.

    This announcement stung.
    Lol what? I can't keep up with so much good games being developed and launch for PC. What the hell are you even talking about?
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  • k61977k61977 Member RarePosts: 1,240
    Just looked at the youtube feed, I didn't see a single good comment posted, granted I didn't open up any of the replies.  Think they really screw up this time.  Unfortunately though this will still make them millions because it is directed at the fan base they are trying to get.  The new generation that walks around looking down all the time.  Gone are the people that made the company what it was and the new people don't have the same anything to be honest to keep the company going.  It will take many years but the company is slowly dying by its own hand.  If you are an old fart like myself sitting at a computer you are not their target audience anymore. 
    HarikenMadCoderOne
  • laseritlaserit Member LegendaryPosts: 6,157
    DMKano said:
    Oh they knew



    They would have walked off stage if they were so shocked and blindsided. But no they had a quick come back - you guys have phones right?

    lol - nice

    So yes - even those guys were well aware that this was gonna go as well as a turd in a punchbowl
    Out of touch

    thats the phrase that comes to mind
    NycteliosConstantineMerusSlapshot1188kjempffSedrynTyrosMrMelGibson

    "Be water my friend" - Bruce Lee

  • DMKanoDMKano Member LegendaryPosts: 21,195
    So they just keep reloading that video until they get a response they like? niiiice and apparently deleting negative comments. Finally done with Blizzard

    Again - if you worked for Blizzard marketing team you would be doing the same thing.

    The downvoting is being done by a  PC crowd - not mobile gamers - which Blizzard is well aware of so yep - they will keep doing whatever it takes to minimize the pissed off mob who was not the intended market of ruining this for them.

    If the mobile gamers were coming out in droves and downvoting - you'd have a point.

    But again put it all into perspective and their actions make sense
    MrMelGibsonTrolldefender99
  • BeansnBreadBeansnBread Member EpicPosts: 6,896
    DMKano said:
    So they just keep reloading that video until they get a response they like? niiiice and apparently deleting negative comments. Finally done with Blizzard

    Again - if you worked for Blizzard marketing team you would be doing the same thing.

    The downvoting is being done by a  PC crowd - not mobile gamers - which Blizzard is well aware of so yep - they will keep doing whatever it takes to minimize the pissed off mob who was not the intended market of ruining this for them.

    If the mobile gamers were coming out in droves and downvoting - you'd have a point.

    But again put it all into perspective and their actions make sense
    I play mobile games and down voted once. I'll bet literally 100% of the downvotes came from people that play mobile games at least once a week.
    TorvalSlapshot1188Phryk61977MrMelGibson
  • laseritlaserit Member LegendaryPosts: 6,157
    DMKano said:
    So they just keep reloading that video until they get a response they like? niiiice and apparently deleting negative comments. Finally done with Blizzard

    Again - if you worked for Blizzard marketing team you would be doing the same thing.

    The downvoting is being done by a  PC crowd - not mobile gamers - which Blizzard is well aware of so yep - they will keep doing whatever it takes to minimize the pissed off mob who was not the intended market of ruining this for them.

    If the mobile gamers were coming out in droves and downvoting - you'd have a point.

    But again put it all into perspective and their actions make sense
    I play mobile games and down voted once. I'll bet literally 100% of the downvotes came from people that play mobile games at least once a week.
    I play spider solitaire while I'm sitting on the shitter. ;)
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  • laseritlaserit Member LegendaryPosts: 6,157
    DMKano said:
    So they just keep reloading that video until they get a response they like? niiiice and apparently deleting negative comments. Finally done with Blizzard

    Again - if you worked for Blizzard marketing team you would be doing the same thing.

    The downvoting is being done by a  PC crowd - not mobile gamers - which Blizzard is well aware of so yep - they will keep doing whatever it takes to minimize the pissed off mob who was not the intended market of ruining this for them.

    If the mobile gamers were coming out in droves and downvoting - you'd have a point.

    But again put it all into perspective and their actions make sense
    It's called "damage control" 
    MrMelGibson

    "Be water my friend" - Bruce Lee

  • TorvalTorval Member LegendaryPosts: 19,663
    Iselin said:
    DMKano said:

    I am telling you that Blizzard knew about the backlash and was ready to do damage control months ago. None of this is surprising to them - again because they know that 95% of Blizzcon crowd are not mobile players.

    Blizzard cares greatly about things that would impact their bottom line - upset forum posters and blizzcon crowd - they weren't gonna blow money on a mobile game anyways - so Blizzard is like - Fuck it  - we'll manage the fallout but Diablo Immortal can still be a major cash cow for us.
    Which is precisely why Blizzcon is a weird place to make the announcement. They could have generated the same buzz with 1/100th of the negative fan reaction if they had chosen to do the reveal anywhere other than Blizzcon.

    Expected or not the shitstorm of negativity they're getting is something you generally want to avoid.
    It may work for them, at least for a while. If they don't change directions, at some point, it will come back to bite them in the ass.

    Trion played fast and loose and so did SoE. That didn't work out well for them in the end. But Kano might say, Blizzard is on a completely different plane. Sun, DEC, and Red Hat thought they could ignore their core base and never evolve and they paid.

    Blizzard is only as good as their next game. WoW is dying fast. There are only so many times and ways they can spin that. The Classic release is a huge signal they're done. Done with ideas and energy left for the game.Of their remaining stable only Overwatch is a bigger player, but it's not in the same league as WoW used to be, or Fortnite is now. It's more like Dota or Team Fortress.

    The thing that lets Blizzard play like they do is the inertia they have with their massive game franchises. They're losing that and once it's gone they're just another company.

    Mobile is a double edged sword. Mobile games don't last like others do. So either a company gets in the mobile development loop or it's a one off hope for a good cash grab. My guess is this is a short term revenue grab to keep corporate numbers up while they desperately try to move forward with more solid franchises. I expect a Diablo 4 reveal sometime, and if that doesn't go over well, what else do they have? Overwatch skins? :lol:

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  • NycteliosNyctelios Member EpicPosts: 3,438
    DMKano said:
    So they just keep reloading that video until they get a response they like? niiiice and apparently deleting negative comments. Finally done with Blizzard

    Again - if you worked for Blizzard marketing team you would be doing the same thing.

    The downvoting is being done by a  PC crowd - not mobile gamers - which Blizzard is well aware of so yep - they will keep doing whatever it takes to minimize the pissed off mob who was not the intended market of ruining this for them.

    If the mobile gamers were coming out in droves and downvoting - you'd have a point.

    But again put it all into perspective and their actions make sense
    dude... That makes no sense.

    Those two things are not separated. People who play on phones also play on consoles and also play on PC when they own one. 

    And people who exclusively play on phones due their nature of being out the game group as a whole are not someone who will pick Diablo over all the other mobile games to play.

    Like my mom who play mobile games like candy crush. Or my friend who play some time killers that has sport flavor to it. They won't look to this "diablo thing" and think "oh, this should be nice... this heavy metal flavored hellish experience is exactly what my taste outside the gaming overall group needs".

    They are aiming for mobile gamers that are already part of gaming industry, hardcore or mainstream. People who are aware of the Diablo IP in any shape or form.

    But correct me because when you say "mobile gamers" (as someone who plays ONLY on mobile) for me you mean my aunt playing some cute cat game.
    Slapshot1188MrMelGibson
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  • ConstantineMerusConstantineMerus Member EpicPosts: 2,690
    DMKano said:
    So they just keep reloading that video until they get a response they like? niiiice and apparently deleting negative comments. Finally done with Blizzard

    Again - if you worked for Blizzard marketing team you would be doing the same thing.

    The downvoting is being done by a  PC crowd - not mobile gamers - which Blizzard is well aware of so yep - they will keep doing whatever it takes to minimize the pissed off mob who was not the intended market of ruining this for them.

    If the mobile gamers were coming out in droves and downvoting - you'd have a point.

    But again put it all into perspective and their actions make sense
    You keep repeating this argument mate. But a Hard Rock band has a Hard Rock fan base. There is no evidence that shows mobile gamers would even like Blizzard, let alone become fans. That's like Slayer announcing they are changing genre to Pop and then Slayer fans burn down the stage and you say well they are just Hard Rock fans and their opinion doesn't matter we should seek Pop fans' opinions now. Well Pop fans don't give a fuck about Slayer. Slayer should work really hard to create a fan base among the Pop crowd and that hasn't happened yet. 

    The only people who care about Blizzard, who would purchase Blizzard's product, heck even know who the hell Blizzard is, are overwhelmingly disappointed with this announcement. The mobile gamers fan club opinion does not matter, they can't come out, because they are imaginary! They don't exist yet. And there is no evidence that Blizzard would become successful in that market besides hopes and dreams. 

    And yes, Blizzard guessed there would be a bit of disappointment. That's why they dehyped the announcement a while ago and had some smart-ass comments ready for this situation. But let's not forget that we are talking about a company that has been riding their fans with EVERYTHING they have put out there for 2 decades without an ounce of originality nor creativity in the last one. They consider themselves as Apple for gaming. They believe they had a cult following them and they could feed them everything they make, at any price - Hearthstone and Heroes of the Storm ingame shop is the testament of that. So yeah, maybe they didn't expect their supposedly dying fans turn against them like this. 
    laseritblueturtle13NycteliosSlapshot1188kjempffPhryMrMelGibson
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  • TorvalTorval Member LegendaryPosts: 19,663
    DMKano said:
    Iselin said:
    DMKano said:

    I am telling you that Blizzard knew about the backlash and was ready to do damage control months ago. None of this is surprising to them - again because they know that 95% of Blizzcon crowd are not mobile players.

    Blizzard cares greatly about things that would impact their bottom line - upset forum posters and blizzcon crowd - they weren't gonna blow money on a mobile game anyways - so Blizzard is like - Fuck it  - we'll manage the fallout but Diablo Immortal can still be a major cash cow for us.
    Which is precisely why Blizzcon is a weird place to make the announcement. They could have generated the same buzz with 1/100th of the negative fan reaction if they had chosen to do the reveal anywhere other than Blizzcon.

    Expected or not the shitstorm of negativity they're getting is something you generally want to avoid.

    Not necessarily - it might help Diablo Immortal catch the ear of mobile players - could be the ripple that Blizzard can magnify into a tidal wave with marketing dollars and get the game to the top of mobile charts.

    A product announcement that upsets those who were never gonna buy it  - not really a bad thing. Creating a ripple in the news that will bubble up said product to the attention of  actual intended consumers - not bad either.

    Ah dear DM Kano. I logged into account after year not posting just to answer this.

    Mobile gaming market is made up of bored woman on the commute , 8-12 year old kids and people that have 2-3 minutes to burn.

    None of them dont know or give a damn about Diablo in any way or form.


    Entering mobile game with property like Diablo is huge gamble. Where Blizzard has much more to lose than to gain.

    Up to now Blizzard was known for their quality. Their word was their bond.
    People bought their games in millions on launch just because it was known that Bilzzard knew exactly what players want and how to make it.

    To be booed on live stage , during your own convention, that people payed lot of money to attend.
    Thats bad, even unheared of.

    There is no price for spinning that. And surely not marketing something to unexisting populus.

    Now that only leave us with China. It is a big question mark. Some say mobile gaming is the gaming in China, and Blizzard basically made this for them.

    Again. As people said. They could just left that announcement for ChinaJoy. And Spin Diablo Mobile as side project in western media, and as exclusive focus in chinese media. And none would be the wiser.

    Huge fail fail fail. That sounds like EAfication ,corruption of the marketing suits to the highest degree in Blizzard.

    Basically people in charge know nothing about the games , but pretend they know all.

    You Kano know what I am talking about very well

    I do want to chime in on the demographics. For mobile gaming in general, they skew slightly male (~60/40) with the key demographic being 22-26. We are also seeing a solid core gamer that is willing to put down ~1k for a new phone every 2 years. This is all very similar to what we saw in PC decades ago, and is following a similar trend.

    I dont disagree that Blizzard marketing blew this opportunity, and could easily have made this release less problematic. I would not say that this was done intentionally... it is just an indication that they are really out of touch with who they were presenting too. This is an industry problem, caused by development teams being too insular, and buying too much of their own hype.  However, you could point to the same problematic approach for other big companies as well (Apple for example). 
    A decent current event example is Red Hat. Not a bad company but has become comfortable in its niche and lost touch with its core base and where the industry is going. They just got bought by IBM in a weird turn of irony. They weren't even putting out a bad product, they just weren't moving where enterprise markets are heading (cloud based linux servers). They ignored feedback because they thought they knew best.
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  • DMKanoDMKano Member LegendaryPosts: 21,195
    laserit said:
    DMKano said:
    So they just keep reloading that video until they get a response they like? niiiice and apparently deleting negative comments. Finally done with Blizzard

    Again - if you worked for Blizzard marketing team you would be doing the same thing.

    The downvoting is being done by a  PC crowd - not mobile gamers - which Blizzard is well aware of so yep - they will keep doing whatever it takes to minimize the pissed off mob who was not the intended market of ruining this for them.

    If the mobile gamers were coming out in droves and downvoting - you'd have a point.

    But again put it all into perspective and their actions make sense
    It's called "damage control" 
    It is and ever company has a damage control team.
    MrMelGibsonTrolldefender99
  • KajidourdenKajidourden Member EpicPosts: 2,838
    All I have to say is....called it!
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