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Like all viral effects, Pokemon Go has gone out of style and many people (those who only played for follow trend) have abandoned it.Although the fact that this happened has much to do at least initially that the game lacked more updates to make many fans want to have new pokemons
Not too sure what happened to it, I guess the phase finally over. Which is a good thing. There was too much craziness happening with people looking for pokemons, any and everywhere. Goodridense
It was a blockbuster after its release, but things ended so fast.
The most surprising thing to me is that no other studio's tried to cash in on the concept of Pokemon GO. When the game first game out and everyone was playing I was convinced we were going to see a ton of mobile Pokemon Go knock off games that had people using their phone to interact with the real world.