Super Bowl Commercial Touts Morrowind Expansion - Elder Scrolls Online Videos - MMORPG.com

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Super Bowl Commercial Touts Morrowind Expansion - Elder Scrolls Online Videos - MMORPG.com

During yesterday's Super Bowl, Bethesda and Zenimax showed off Elder Scrolls Online and the upcoming Morrowind expansion coming in June.

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exile01

Everyone should be alerted of the bad quality, when most money goes to marketing.

Alomar

Don't worry about hiring quality developers that can address the layered cake that is ESO's code post-launch and actually take the game somewhere. As long as there's a pretty CGI trailer that has nothing to do with the game there's no worries!

Celcius

Good to see they are doing well enough that they can afford both a blur trailer and a TV spot on the Superbowl. Not really surprising though considering how successful the game has been. 

Nickhead420

Blizz does it and everyone raves about how awesome it looks. ZOS does it and everyone cries because that's not what the game looks like...

SavageHorizon

Nickhead420 said:

Blizz does it and everyone raves about how awesome it looks. ZOS does it and everyone cries because that's not what the game looks like...

Ahhh, no fair, poor ZOS and it's loyal followers not getting the respect they deserve lol.

Nemesis7884

Jesus why do they waste money on that? As if anyone there who doesnt already know of the game starts to play because of it....wrong crowd, huge waste of money....maybe that platform would work for cod or stng like it

Nemesis7884

Celcius said:

Good to see they are doing well enough that they can afford both a blur trailer and a TV spot on the Superbowl. Not really surprising though considering how successful the game has been. 

What is said is that the trailer ws quite uninspired and boring to the most part...

Celcius

Nemesis7884 said:

Celcius said:

Good to see they are doing well enough that they can afford both a blur trailer and a TV spot on the Superbowl. Not really surprising though considering how successful the game has been. 

What is said is that the trailer ws quite uninspired and boring to the most part...

Yeah, the trailer is pretty lacking I think as well. 

Scott_Jeslis

Celcius said:

Good to see they are doing well enough that they can afford both a blur trailer and a TV spot on the Superbowl. Not really surprising though considering how successful the game has been. 

Nevermind ESO. Guess you missed the "World Of Tanks" and "Royal Envoy" (mobile game) ones? I was actually asking myself how can these games afford Super Bowl time???

Distopia

Celcius said:

Nemesis7884 said:

Celcius said:

Good to see they are doing well enough that they can afford both a blur trailer and a TV spot on the Superbowl. Not really surprising though considering how successful the game has been. 

What is said is that the trailer ws quite uninspired and boring to the most part...

Yeah, the trailer is pretty lacking I think as well. 

It's a freaking trailer people...

Forgrimm

Benbrada said:

Celcius said:

Good to see they are doing well enough that they can afford both a blur trailer and a TV spot on the Superbowl. Not really surprising though considering how successful the game has been. 

Nevermind ESO. Guess you missed the "World Of Tanks" and "Royal Envoy" (mobile game) ones? I was actually asking myself how can these games afford Super Bowl time???

I think the other one was for Evony. But yeah, I was surprised to see those games running Super Bowl commercials.

Celcius

World of Tanks is IMMENSELY popular and makes oodles of money in Russia. They bring actual tanks to most cons,so that doesn't really surprise me at all. I don't have any clue about Royal Envoy, however. 

Crusadecrusher

Hey at least this wasn't one of the garbage "political correctness" commercials that were jammed down everyone's throats last night...sad state we are in when you can't watch a football game without the SJW jamming their PC crap. 

FelixMajor

I'm excited for the expansion, but won't be playing until end of summer/fall.

Summer is not for gaming!

MagikarpsGhost

Nickhead420 said:

Blizz does it and everyone raves about how awesome it looks. ZOS does it and everyone cries because that's not what the game looks like...

well sadly this site has become anti-eso over time lol. then again most of the people on here just enjoy being negative.

Horusra

jircris said:

Nickhead420 said:

Blizz does it and everyone raves about how awesome it looks. ZOS does it and everyone cries because that's not what the game looks like...

well sadly this site has become anti-eso over time lol. then again most of the people on here just enjoy being negative.

When it is popular it is cool to hate on.

holdenhamlet

Nemesis7884 said:

Celcius said:

Good to see they are doing well enough that they can afford both a blur trailer and a TV spot on the Superbowl. Not really surprising though considering how successful the game has been. 

What is said is that the trailer ws quite uninspired and boring to the most part...

Agreed.  Super generic, no discernable narrative, and nothing about it reminded me of Morrowind.

But it's not surprising, the game is also completely uninspired and generic.

Warlyx

DMKano said:

Nickhead420 said:

Blizz does it and everyone raves about how awesome it looks. ZOS does it and everyone cries because that's not what the game looks like...

Blizzard simply has a much bigger fanbase.

also blizzards cgi is better

plus blizzard has $$$ to throw at marketing w/o issues

MagikarpsGhost

Horusra said:

jircris said:

Nickhead420 said:

Blizz does it and everyone raves about how awesome it looks. ZOS does it and everyone cries because that's not what the game looks like...

well sadly this site has become anti-eso over time lol. then again most of the people on here just enjoy being negative.

When it is popular it is cool to hate on.

so true XD, personally i love eso because it keeps me entertained

Horusra

ESO being B2P don't they need to keep the player churn going?  So don't they need marketing?

Distopia

MisterZebub said:

Forgrimm said:

Benbrada said:

Celcius said:

Good to see they are doing well enough that they can afford both a blur trailer and a TV spot on the Superbowl. Not really surprising though considering how successful the game has been. 

Nevermind ESO. Guess you missed the "World Of Tanks" and "Royal Envoy" (mobile game) ones? I was actually asking myself how can these games afford Super Bowl time???

I think the other one was for Evony. But yeah, I was surprised to see those games running Super Bowl commercials.

Also Mobile Strike. I don't think people understand how much money companies such as BigFishGames, Wargaming, and Machine Zone are pulling in on a monthly basis. Its double digit millions. Even with all their new monetization strategies I doubt Zenimax is making anywhere near that much. So since a 30 second ad is estimated to cost 5 to 5.5 million I'm not sure that was money well spent for Zenimax.

Zenimax owns multiple studios; Bethesda, Arkane, Tango gameworks, Machine games, ID, as well as ZOS. I don't think they're hurting for any cash. They also just won a huge lawsuit that essentially makes that ad's cost look like pocket change.

SaunZ

the mmorpg community kills mmorpg's...  mmorpg'ers are like humans

Horusra

Distopia said:

MisterZebub said:

Forgrimm said:

Benbrada said:

Celcius said:

Good to see they are doing well enough that they can afford both a blur trailer and a TV spot on the Superbowl. Not really surprising though considering how successful the game has been. 

Nevermind ESO. Guess you missed the "World Of Tanks" and "Royal Envoy" (mobile game) ones? I was actually asking myself how can these games afford Super Bowl time???

I think the other one was for Evony. But yeah, I was surprised to see those games running Super Bowl commercials.

Also Mobile Strike. I don't think people understand how much money companies such as BigFishGames, Wargaming, and Machine Zone are pulling in on a monthly basis. Its double digit millions. Even with all their new monetization strategies I doubt Zenimax is making anywhere near that much. So since a 30 second ad is estimated to cost 5 to 5.5 million I'm not sure that was money well spent for Zenimax.

Zenimax owns multiple studios; Bethesda, Arkane, Tango gameworks, Machine games, ID, as well as ZOS. I don't think they're hurting for any cash. They also just won a huge lawsuit that essentially makes that ad's cost look like pocket change.

I would think buying the spot cost them the $

Distopia

Horusra said:

Distopia said:

MisterZebub said:

Forgrimm said:

Benbrada said:

Celcius said:

Good to see they are doing well enough that they can afford both a blur trailer and a TV spot on the Superbowl. Not really surprising though considering how successful the game has been. 

Nevermind ESO. Guess you missed the "World Of Tanks" and "Royal Envoy" (mobile game) ones? I was actually asking myself how can these games afford Super Bowl time???

I think the other one was for Evony. But yeah, I was surprised to see those games running Super Bowl commercials.

Also Mobile Strike. I don't think people understand how much money companies such as BigFishGames, Wargaming, and Machine Zone are pulling in on a monthly basis. Its double digit millions. Even with all their new monetization strategies I doubt Zenimax is making anywhere near that much. So since a 30 second ad is estimated to cost 5 to 5.5 million I'm not sure that was money well spent for Zenimax.

Zenimax owns multiple studios; Bethesda, Arkane, Tango gameworks, Machine games, ID, as well as ZOS. I don't think they're hurting for any cash. They also just won a huge lawsuit that essentially makes that ad's cost look like pocket change.

I would think buying the spot cost them the $

Sure, I don't think it's breaking their bank though. I also don't think throwing that out there in front of a superbowl audience is a waste, at least to them, otherwise why would they do it?

cheyane

I think it is great it is a very good place to advertise. Lots watch the Superbowl and it is a good opportunity to show ESO.