I don't care that the store is taking longer, the website is down, or that their updates are sporadic. What I care about is that they say they'll do something on this day and then it never happens.
Just stop saying you'll do something on a certain day, let that day pass, come back the next day and give the excuse of "Do you want it now or want it right. We want to do it right, so we missed our deadline." Just stop giving a deadline. Don't give a day at all. I don't care how long it takes the anticipation is fun, what isn't fun though, is seeing SBS continually say "This date" "Tomorrow" "Today" and have never once hit those timelines.
I've already put A LOT of money in this game, I hope it's wonderful, but I'm quickly losing faith in this group simply due to the fact that from continually missed self imposed deadlines they don't seem to know what it's actually going to take. That's a bit scary.