Let's be honest, selling ships and early access MIGHT be enough to get this behemoth off the ground, but what about when it's up and running, and free for everyone? It stands to reason that the amount of money rolling in will quickly taper off once everyone can just jump into the world for nothing. I might pay for one of the smallest packages once there's an actual game but that's it.
Would this be a good way to help fund the game once it's ready, as opposed to the game-breaking cash shops many games have tried to adopt?
Would you be ok with a big Pepsi billboard on the side of a station if it meant keeping the game truly free and fair? Or at least as "fair" as it is now? Seems to me it's one of the few games that could do something like this without breaking the immersion too much.