It looks like you're new here. If you want to get involved, click one of these buttons!
...and the simple answer is by being a better free to play product. That is as simple as it can be put. We are seeing a big shift in monetizing models. Truth is one can only do as much with a game to bring an audience and what's even more challenging when it comes to the MMORPG market is the fact players are "invested" in other MMORPG's.
It's not only about making a superior product than those available but giving the market a trustworthy product, one that players will know years from now will still receive updates, content, and so forth. Bottom line is developers realize today how valuable all players are both paying and not paying.
What does a producers receive from a non paying customer? Community, healthy population, and more importantly potential new recruits like bringing friends, which is far more valuable than advertising that these non playing players provide to the game. When we come here on forums like these often many players seek for a new game and guess which one will be recommended the most?
I think by 2017 the B2P and P2P product will become obsolete in this genre. There is also only as much one can do to their unpolished, fresh MMORPG, especially how expensive is today to deliver AAA MMORPG and competing with the rest.
It was about time we saw producers compete with one another more aggressivly than ever to give us the best experience without restrictions.