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We expect everything in our new MMO to be working, polished until you can see your face in the plate armour and all content complete at launch. But this is solo game thinking applied to MMOs. Way back something like end level PvP was often not completely working at the start of the game.
Today it must be there from day one and there are very few items apart from a new zone or mini game that players even expect to see later. Player and Guild housing, what on earth is that you ask?
But we know MMOs take ages to build and once launched that new development slows down. The average player’s patience for new development has become very short. While with some exceptions developers themselves seem to have given up on the idea you can keep players happy with new material. The high point to me was Lotro when it came to brining out new material to keep a MMO sustainable, since than the priority of great graphics and flawless gameplay and polish have taken over everything else.
MMOs need to be modular; you can't have it all at once. I once held out hope that player modders would be allowed to take up the call and help add the extra content. But we were talking about that ten years ago and still hardly any sign of it.
It seems MMOs are trapped, caught between the need to launch flawlessly and the need to add something that will keep players interested longer than two months. For most players that's how long they seem to last now.
When it comes to solo games we accept DLC down the line, sometimes months down the line. But when it comes to MMOs that is just not acceptable, most players are gone before anything substantial is released. Can this ever change?
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Now Doesn't That Make You Feel All Warm And Fuzzy Inside? :P