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The game is "free to play" with an item mall. You've seen that before, I'm sure.
But what's strange is how you can buy stuff in the item mall. Or perhaps rather, can't. Credit card? Nope. Debit? Nope. Paypal? Nope.
The first recommended option on payment is Subway gift cards. Seriously. I'm not making that up. They also accept Burger King crown cards. And Dogecoins. And several other equally odd things. But none of the usual ways that people buy things online are accepted.
I'm not complaining about the price, mind you. To get everything I want would cost about $20/month, and I don't mind that. But most online companies try to make it rather easier for you to give them money.
Perhaps I'll just have to play free longer than I intended. Not sure why Ankama would want that, but they sure act like they do.