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It seems to me there are few different kind of MMOPRG players, which behavior depends on the games they have played. Diablo type - want to kill mobs, GW type want instanced arenas, EQ type want big world, WoW type cannot imagine a game without quests, Tera type want action combat, and hate PK. I suppose none of them really want a MMORPG. And there are EVE and Lineage Classic players, who demand for MMORPG. What is the difference? First types ask for quests, NPCs, mobs, world, dev written story. Second type want the same, but also the opportunity and the freedom to play with the other players - so free competition and cooperation in immersive world with challenging mobs, smart quests and deep stories.