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With a new Star Wars movie coming out I'm sure that EA is expecting to experience a revenue dump from people who are Star Wars fans and also like PC games. They have the only MMORPG that is sort of in the IP, and I expect that the hand shakes have already been done to ensure that this is the only choice. I am a nearly life-long Star Wars fan, and I am going to make sure that I don't cave to the urge to play SWTOR again even though I'm sure my blood will be humming with Star Wars enthusiasm.
I understand that some people like the game, and all that, and I'm not really talking to you if you are a SWTOR water carrier. I'm talking about the people who love Star Wars and are not addressed by the only offering that is out there. I have decided that I am not even going to buy Battlefront because it adds to EAs coffers and contributes to the MMORPG license continuing in a very tangential and questionable form.
They could have very easily made a new game for the new movies and classic timeline, but instead have chosen to ride an established sub-par engine/architecture to make sure that easy money flows. It's an extension of the overall problem with the genre, and is really a consumer enabled situation.
So in 2015 with a new and promising-looking SW film emerging, the MMORPG world is stuck with an albatross from 2012 that set a low bar, and prospered by essentially selling water to earthquake victims.