It looks like you're new here. If you want to get involved, click one of these buttons!
I've noticed this in quite a bit of MMO's as of late. It seems like everything evolves around your gear and rotations if you want to experience anything end game, I'm sure it's been like this, but maybe I've just been oblivious to it until recently.
MMO's just seem more like a Job then actually jumping in and having fun like when I played UO and SWG.