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While reading the MMORPG.com ArcheAge review I picked up one point that made serious sense to me. Having separate servers that do not have any cash shop and are subscription only.
I hate cash shops. Even cosmetic stuff for sale in cash shops hurts the game for me. I want people running around with crazy mounts and armor and tons of gold because they crafted it, killed bosses or earned it in-game not by *CHA-CHING* getting out the credit card.
Some companies have subscription options but that cash shop is still looming there on every server. The casino, whale harpooning, greed that is going on is not something I want any part of.
Really as a consumer who would be driven off by a cash shop you provide me with an option I am willing to pay for by having cash shop free subscription only servers.