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I've been looking around and it seems to be one of the most successful titles currently running.
It sold nearly 3 million copies at full price, peaked at well over 2 million subscribers (something almost no MMO manages to come anywhere near) and since going f2p with optional subscription has been shown to make large amounts of money from both ($139 million from it's cash shop sales alone last year). Added to that EA recently renewed the star wars licence and commented it's very happy with how profitable this game is.
Why is it considered a failure when it's one of the biggest and most successful mmo titles currently running?