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Yes WoW still has plenty of subscribers, but Blizzard are lazy in terms of what thet are giving out for our money. WoW was very original ten or so years ago, but now, with the same graphics and each expansion just more of the same dungeons and mechanics, more fetch quests and very little innovation, isn't it time for Blizzard to do the decent thing and replace the game with something fresh and give the players something to move towards; a new level of game to gravitate to?
I used to be a WoW fanboy and I have owned all the expansions, but it's tired now, going through the same content again and again with new characters, or getting gear for it all to be replaced and starting over as soon as a patch comes out - which is no more that a re-iteration of what's gone before.
By simply churning out endless expansions for nothing more than cash i.e. if they cared, they'd sack it asap because they would have built a new, Next Gen MMO, it keeps the industry lazy.
There really is little or no innovation, just a different way of doing the same old thing. Very few technologies change so little over 10 years than MMOs have. Kill 10 of these and fetch 10 of those - that's essentially what we keep getting.
Come on Blizzard, you are the MMO giant. Pull your socks up and do something new, instead of more tired expansions of the game that people are only playing out of habit, sentiment and a lack of real competition.