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I know it's a little bit more effort when writing articles but it would help readers greatly if you could provide a date time link to give them a local time.
Time and date website for reference.
http://www.timeanddate.com/
Time and date event announcer as exampled below
http://www.timeanddate.com/worldclock/fixedform.html
Example : Elderscrolls Online Beta weekend start
http://www.timeanddate.com/worldclock/fixedtime.html?msg=ESO+Beta+Weekend+Start&iso=20140228T12&p1=179
Just something to think about, And i'm sure a lot of readers here would appreciate.
Thanks.