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Twitter comment from Smedley:
Well, if it gets implemented for older games or games who did not well it sounds alright. But developing gameplay just around a cash shop isnt that great for game quality. You can smell f2p games from far and actually its rare to find any really good one which was developed for it, at least thats my expirience. It fits probably rather in the more and more quick obsolescence of products in general.
Will be interesting to see how they will introduce a f2p with Planetside 1 without changing much the gameplay/content.
They toyed with idea of putting adverts for Fanta and stuff on the walls years ago.
I'm hoping they just expand on this and don't put in a cash shop. PS1 is a game that really doesn't have room for fluff, outside of maybe customising your soldier a bit more.
...and maybe vehicle decals, I wouldn't mind that.