It looks like you're new here. If you want to get involved, click one of these buttons!
I am starting the planning stages of a guild to be run in an upcoming MMO. I have played in a few fairly successful ones over several games, and worked closely with others - I have an idea of what I want to achieve.
But, in your own opinion what do you think are the elements of a successful MMO guild? Is it the dedication of the players? The strength of leadership?
And, what utilities should a successful guild command? A website? TeamSpeak? Chat channels? Forums? Something else?
I will be interested to hear what people think.