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"It's official: As of yesterday, Star Wars: The Old Republic has 1.7 million active subscribers and has sold 2 million copies. That's good news for fans of the game, but it's also good news for both BioWare and Electronic Arts. Apparently, it's seen as very good news for Electronic Arts, as the company's stock has gone up by 6.1% in the announcement's wake. The stock closed on Wednesday at $18.44 a share and closed today at $19.56, an appreciable gain for the company and a sign of good health."
Taken from Massively.com, written by Elliot Lefebvre.
They've made a decent game, got a strong subscriber base, and are making a proft.
Bioware dun good.