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I've only recently heard of OnLive and started using it, this software has the potential to change how we obtain and play MMO's, I can't wait until they start streaming MMO's (They've already stated they are planning on doing so.)
For those who don't know what OnLive is it's a gaming program you buy and stream games from their servers, no download, no computer requirements, play Crisis on a 10 year old computer perfectly (I'll admit it's not 100% graphics, but they're still very good.)
MMO companies should get rid of the traditional CD/DVD boxs and just charge a one off payment for using their streaming service. It would bring in a lot of new players, especially those who could not before play the game due to their computers not meeting the requirements.
They could even still sell the CD's for sale for those who would want to play the game at max settings etc (or for those who would want the game on their hard drive, even though I can't think of one reason why they would?)
It would also bring the MMO genre to consoles, tablets, tv screens and smart phones (all of which OnLive runs on right now.)
This has to be the next step for the MMO genre? Ease of access, more players, happier players and the ability to finally play an fully functional high graphics MMO in your pocket or on the move (laptops are not an exception, they are still pretty huge.)