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(Repost from SW forums for those who don't have access to it)
At this point the game still has some flaws/issues that won't be fixed before launch and SW fans will either love or hate the game.
The game is going to sell like hot cakes in the first month (predicting around 1.5 millions maybe 2). However one thing is certain, as with mostly any MMO, game's lauch will be rough.
While the story bet is interesting, it won't be enough to keep players subscribed in the long term, and some not great features might even be an hindrance to the game. So here's a look at TOR post launch fixes/improvements.
Very short term
On going paches
Wall of text incoming, you have been warned
(1): The UI is certainly sleek but it's one of the worst MMO wide. Even AoC UI is better. You will loose players due to this.
Start with allowing the player to show/hide/move/scale any frame. Be more flexible on quickbars. Improve chat. Add a disable smart camera. Improve chat and add chat bubbles = 80% done (or just implement WAR UI)
(2): In TOR players keep seeing their character in full screen, character customization should be top notch. It's obviously too late for sliders but the issue can still be mitigated.
First add a 5th body choice (hopefully textures will fit or you are doomed)
Then add way more various and more realistic faces, hair, tattoos, piercings, eye color. First face pass has to be on the cyborgs mobs. They have to be totally redone. Ideally makeup and tattoo dyes would be added here or later on (see #9)
(3): The mod system is too slow/too little. Game's look like clone wars. Pants won't always fit the chest. Add to that players need to dress up their character and theirs companions. Adding an appearance tab will allow player to look like the way they want to. It will increase the value and usability of all items. Players don't want anymore to be imposed how to look due to the item stats. The Appearance tab will also mitigate the lack of gear dyes.
(4): LFG (Looking for Groups). This is an MMO don't you want to encourage players to group with others? Already the chat features and the lack of text bubbles is an hindrance.
A solid LFG, eventually not cross server, could tremendously help the game.
(5): Guild bank. I dare saying none AAA MMO, can afford not having this very basic feature. nuff said. And while you're at it, add player's shared storage bank slots for characters on the same account.
(6): Gear dyes. Mostly all AAA MMO have this. It become a basic feature, even more in a game in which, once again, you keep watching your character and other's toons in close ups. Note: GW2 will even have 3 dye able zones per items with a choice among a palette 400 colors.
(7): Respeccing to switch from let's say solo PvE, to RAID, or PvP, even free is annoying. And, you obviously want to encourage players to group and enjoy the type of game play they're in the actual mood to enjoy not hinder them.
(8): From AoC UI skins to WoW mods, you obviously want to add UI mods. You can delay player's expectations a bit with #1 but it won't last long.
(9): Seeing their characters in full screen too often might annoy them in the long term. Most certainly the facial feature they loved when they created their character is getting old. While you want to encourage them to reroll another character, you don't want them to quit the game because they got fed up of it. So add a SWG like image designer feature in TOR. And I would go farther allowing players to, eventually, even be able to change their character's name, specie, and sex!
(10): It's supposed to be a WAR era. World PvPing should be available at low level, and everywhere an PvP servers.
(11): Pazaak, among others, will be a nice addition to provide more various divertissement to the player. It's a quick win. More time and $$$ consuming are pod/swoop racing.
(12): Gear mods can still be used with appearance tabs. It will be a good way to keep players "grinding" mods to enhance their stuff, be it displayed or not. Also it works very wel for weapons
(13): Multiplayer space sim/shooter is a must to have in TOR and it will make a great Xpack. It's a way to keep space sim fans longer and even bring more players in the game. It's also a nice alternative to ground combat, could fill in the player's wishes for exploration and could be linked with ground content like smuggling missions. Personally I'd like an enhanced X-Wing vs. Tie-Fighter but a BFII ++ could do the trick,
(14): It's STAR WARS not blue, green, red, grey, blind human wars. While the cost to make them is really high (New meshes and textures for all geear) New non humanoid species will be praised by many players. Also playable droids would be quite something.
(15): Day/Night cycles. They might never be added in the game, however actually players are looking forward having even seasons in their MMO with changing world. At least if you're adding new planets/zones, do build them from start with day/night cycles.
(16): Swimming is mostly for explorers, so who cares? However not only it helps immersion but GW2 swimming system is pretty sleek too. Could be added in a separate X-pack with underwater planets and news species.
(17): Might look a bit odd, still while writing the new quests dialogs, please increase the quality for dark/light side choices and at least do not always add $$$ lines for non smugglers or BH.
(18): World events are here to entertain the players and from time to time remove them from story and V.O. They can really smoothen out the feeling of a game on RAILS.
(19): Mobs AI is disappointing in this game. Too many mobs are standing still or not reacting really well in combat. Please keep working on it.
(20): The game feels dead. Make NPC and non aggressive creatures move around, add world critters, more world sounds like birds singing. Help players think the worls is alive!
(21): Too often the dialogs option does not fit what the character is actually saying. It removes the control from the player's hands and makes him a spectator not an actor. So pass through ALL dialog options and make sure the 1-2-3 dialog fits the spoken lines: no more let's negotiate option to end with: I want money upfront!
(22): Character still feel like having a stick in the bottom, remove it or allow it to be more... flexible
(23): While it's a wild dream to expect something as SWG housing system, first housing furnishing and then instanced planetary housing in NPC buildings, would not only add a new time sink but also help immersing the players in the world. On top of that you could add a new crafting & gathering profession. Finally it would be a good foundation for guild halls.