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I've read about so many people complaining about the $14.95 subscription cost for SWTOR and other MMO's for that matter. Those same people probably think nothing of spending hundreds of dollars on iPads and other crap but when it comes to what is essentially .50 cents per day for 24/7 entertainment they have a freaking cow.
And - most MMO's provide new content on a regular basis in the form of patches included in the monthly fee so you have a never ending game.
Obviously paying for a sub for a game that sucks makes no sense and MMO developers have to produce games and content that customers will WANT to pay for. If they don't ::cough:: Star Trek Online :cough:: they become FTP.
Is .50 cents per day for round the clock entertainment just too much for people to pay? Really?
Currently playing SWTOR and it's MUCH better than it was at launch.