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I've heard this sales pitch for a long time, recently hearing it quite a bit on this local car dealersip advertisement.
At what point does the dealer throw his hands up and say "ya know what? I just cant beat that price. Here, its free. The fricken car is free"
I mean, the whole pitch is just ridiculous and it makes me laugh every time I hear it. "ya sorry, we cant come down another $1,000 so it makes more sense just to give the thing away"