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I really do not know whether or not this was paid advertisement but from what I have seen so far these are reasons why I love what I hear.
#1. It has Korean art. North American art is bad, period. With the exception of Blood Elves from World of Warcraft, every other American MMO is ugly. Maybe Witch Elves from Warhammer are okay, but why do
a. Humans all look like they are on roids?
b. Female characters look flat?
c. Bikini plate non existant?
TERA brings all of that, just like every other Korean MMO.
#2. Western quest mechanics. Alright, as you all know, Aion was an utter failure (well, at least in most of our eyes). Gold was constantly needed and the grind became stupid. What this guy has stated is that you never run out of quests. Grinding and questing are no different, but most of us prefer questing. He also mentioned that gold was not a problem for purchasing skills based on your level! THAT IS AMAZING! We have that in Western games, but it was never in Eastern games and the reason why they failed so hard here.
#3. Skill > Button mashing. I am completely sick of World of Warcraft and it's clones involving tab 2348612398123 tab 23876123129 tab 123786123912. What I'd love to see more is SRK+HP FADC -> Ultra. Executing that basic cancel using Ryu requires that you time and/or counter your opponents attack: watch the videos. This game WILL require skill.
#4. It is casual. I cannot believe that it was possible to make a MMORPG skill based and casual. Why? For years we have seen a flock of idiots scream skill == hardcore == no life, and it was almost true up until now.
I am fucking psyched for this game. Thank god it comes out after I am done this semester, hopefully it does not clash into my fall semester because I actually need to finish my thesis -_-