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Hey there new blog on loot over on the official site I especially like these 2 "principles":
Speaking of bigger challenges and greater spoils, our artists have been working really hard to give each dungeon in the game its own unique set of gear that really speaks to the experience that you had to go through to obtain it. Presently each of our dungeons has, at a bare minimum, one complete, visually unique reward set that includes a full set of light armor, a full set of medium armor, a full set of heavy armor, as well as one entire set of weaponry that is unique to that dungeon. With all of the new eye candy to obtain, you can literally play in any given dungeon until you come out as an entirely different looking character.
Of course, we’re working on tons of unique rewards for other facets of the game as well, but I thought that particular example of dedication deserved to be called out!
As a disclaimer to this section, I should start by fessing up that I have been playing MMOs for over a decade now, and for much of that time I have had a bittersweet love affair with sets of items that grow more and more powerful as you collected additional items from that set. The reason I describe my feelings as bittersweet is that while I find traditional MMO item sets utterly irresistible to the collector in me, I also find that it’s nearly impossible to collect a full set of them before I’ve surpassed the intended level range for the gear.
To address this issue in Guild Wars 2, we’ve devised a new twist to make these item sets more accessible. By linking the cumulative set bonuses to an upgrade component that you can apply to your armor, you can essentially make your own custom sets. In the following example, this is a cloth crest that a Tailor could make for light armor.
Double-click to apply to a piece of Light Armor
(1): +10 Intelligence
(2): +20 Perception
(3): +100 Maximum Health
(4): Thunderclap (50% chance on Critical)
(5): +5% Critical Chance
(6): +10 to all Attributes
As you could probably guess, the more crests you have of the same kind on your armor (up to the set’s maximum number), the better the bonuses you receive. For example, if you use one Crest of the Legion on each of your six armor pieces, you would end up having all of the bonuses in this list. All armor and weapons will have a free upgrade slot, so there will be lots of chances to use upgrades like this to tweak your gear’s statistics to your liking