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Broadband and Live Video, A Lifestyle Need

firefly2003firefly2003 Member UncommonPosts: 2,527

As per a PEW – National Geographic report on the ‘The future of the internet’ 81% internet users feel that Google is not making us stupid as Nicholas Carr the celebrated NYT columnist  would like us to believe. True it has altered reading habits but the ability to dig deep has not disappeared though evaluation criteria of what to dig and what to pass has become more stringent. In fact it would have enhanced people intelligence, as it exposes them to the vast amounts of digital information available that they must process and can choose from in their quest for reading or research.

The research shows that internet usage has gone up from 46% in the year 2000 to 79% in the year 2010 which is quite predictable with any growing technology. What has however changed the lifestyle of people is the use of broadband at home which went up from a meagre 5% in the year 2000 to whopping 64% and is doubling its user base every 2 years. As per the research the three key determinants of changing the usage pattern of the internet has been the steady evolution of the broadband, the rapid rise of computing power  and the phenomenal growth of digital storage capacity.

Broadband has always been a loosely termed definition, that represents a higher band width that could meet the increasing demands of the official and social communication system prevalent at that time. So a 500 kbps connection that could have been termed as a broadband connection a few years ago has been relegated to the background with 1mbps to 5 mbps connectivity being termed as broadband in the year 2010. Finland has become the first nation in the world to make broadband as a basic right with the service providers obliged to provide a low cost basic connection of 1 mbps on demand to all its 5.3 million citizens today that will be gradually upgraded to an estimated 100mbps by 2015, as the communication needs grow.

More than 10.2 billion videos were streamed in the US in the month of June as per a Nielsen survey conducted recently, the prime factor that is demanding high broadband speeds. The future of the internet in the oncoming 5 years will be determined by the power to use and integrate streaming video technology into our lives. The 3 key drivers to streaming video will be the increased usage in online shopping, its need in social networking with peer groups that shall become increasingly open and interactive and speed of gaming that has always been one of the key drivers in the internet age. It is here that major investments and consolidations shall be made as large media groups and social networking sites will increasingly enter the area where the Google’s You tube still straddles the globe way ahead of other players by the sheer force of their powerful search engine spiders, though their viewer retention is extremely poor in comparison to their smaller competitors.

Such is the magnetism and demand of high definition video streaming and broadband that the Korean Communication Commission with an investment plan of $24.6 billion is gearing up to step up the broadband capacity to 1 Gbps by 2012 , which will be 200 times faster than the current 5 mbps DSL connection available in the US today. With the advent of increased digital storage capacity of the CERN Grid that should replace the www. worldwide web by 2012, broadband definitions and usage are expected to take a quantum leap when high definition video transmission could be the communication order of the day.

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