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Imagine something like Diablo2, not restricted to 8 players per game, one endless gameworld for all its players. Increased content per ACT ( for those of you who have played diablo2 you'll know what i mean). PVP via flagging yourself hostile meaning you're looking for a fight. PVP deaths leading to consequential ( but not too heavy penalties) ie. dropping a % of currency when you are defeated. Pay 2 play ( maybe not as much as the usual 19 bucks per month, this could be adjusted according to the developing company), non gift shop ( cause you know that if you're serious about a game, and the way gift shops are implemented currently, you end up spending more cash per month on gift shop than pay2play); as well as... pay2play ensures more of a working GM staff to handle hacks/hackers etc.
Just food for thought heh... this did cross my mind several times thru the years... after playing 5 years of WoW ( not exactly proud of it) and looking for a decent replacement. Share your opinions, thanks:)
<QQ moar plz. kkthxbai.>