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Paper launch, no availability till 12th April.
Some decent reviews here for thos interested:
Based on the minimal FPS in the benchmarked games on the reviews that have them compared to the game I play I made my choice on went and pre-ordered a GTX 480.
Summing up it is going to run hot and fast. I have a good case and not too worries about that.
Going to be a few weeks before I get it. My choices were a HD5970 at close to $700 out of stock, a 5870 for about $65 cheaper prices based here in Canada. The GTX 480 slotted inbetween the two but minimal FPS for me is just as important as maximum. Can't wait to try it out in the mmorpg catalogue I have and see where it stands.