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It needs better VOICE CHAT. Outside world grouping will go way up, and make the game wayyy more enjoyable.
As it stands now, people rarely group, husband and wife team here, two real life friends their, almost never two guild members together no matter how much you would say you disagree. It just does not happen often. Some times when I'm struggling I'll ask someone in that zone, or they would ask me ONLY to disband shortly after because of the hassle of going over each others quest log......... Dungeons and raids yes, but I'm talking about open world.
All typed chat systems are a model of the same for all mmo's, WoW's chat system is about the best you can have. I don't think you could even make it better.
MMO quest are standard for all games, They are riddles, and locations are made to use land marks to find them. You also have to type things like " did you kill all 10 trolls ? ", or "did you get all 5 banners?" or " did you do parts 2 and 3 of the quest yet ?" This can be very aggravating to type. People are afraid to add ppl. to their group because they may not know the game well or can't type.
What needs to be done:
VOICE CHAT, not the crappy WoW voice chat. But free clear voice chat when you enter a group or guild . YES you can download Ventrilo, but someone has to pay for Ventral out of their own pocket coupled with the fact that at random people can't use it because you have to change the IP address. You can't pass the IP address around to everyone anyway because the payer only gets so many slots, you cant give it to every stranger you meet !
I'm guessing WoW does not fix their voice chat because they don't like people using it:
1) They don't like to pay for more bandwith.... Peoples computers can easily handle it because I used to play Dungeons and Dragons Online on my old crappy computer, and had no problems at all with voice or lag. Everyone used it ( pre-free to play ), and groups were well oiled working together. Now that I think of it, that is only reason why DDO was my second best game.
2) It would expose the 10 year olds.
People are screaming for good ideas........ Well here it is !