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Unique Longevity Rewards

I've been mulling the concept of Longevity Rewards in MMO's. It seems like they fall into two major categories, depending on the game.

One type is given out on a game's anniversary (e.g. WoW's Blizzard Bear last November) and there is no way for players who start at a later date to earn this reward.

The other type of reward is given out on your avatar/account anniversary date. I can't think of a good example of this at the moment. This type of reward still allows older players to be unique to younger players because they can earn something that nobody else has, yet. And it gives younger players a chance to get the same rewards "someday".

I understand the idea that if you can ONLY get the reward on a certain date, then the rarity of the reward will increase (like WoW's reward). But I find it discouraging that some rewards move into the realm of "unattainability".

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