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I've come to the conclusion that there is a few reasons why this game come across as "anti-social"
1. The crappy chat interface: No surprise that the chat interface is one of the clunkiest I have ever seen. Its about as non-intuitive as it gets. Only time will fix this and I expect Mythic to improve the chat options in this game and the interface in general.
2. The "wow crowd" : Follow me on this... how many of you came from WoW? I did. I got sick and tired of everytime I logged into check my AH sales I was spammed with messages over gen chat and trade of nothing but mindless babble and 4chan memes and kids typing cuss-words they heard at school that day over the internet. IMHO warhammer caters to a more mature MMO crowd. Destruction and Order alike, we are tired of the mindless crap chat that never ends in other games.
3. We are enamored with the game: The game is brand new. personally, I have been way to busy playing alts, trying crafts, testing specs, blah blah blah to engage in chat. Quite simply put, people aren't BORED enough to chat yet.... and thats a good thing.
Chat will pick up over the next month or so. Mythic will improve the chat box, people will learn how to use it better, folks will settle into their main(s) and begin building reputations. Honestly the silence is golden, its not like stepping into Undercity or Ironforge and getting hammered by every dumbass with a keyboard and a grudge. Don't knock the silence... its a good thing.