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The LEGO Group selects NetDevil to create branded MMO Game

LEGO Corporate Press Release



March 5 2007



The LEGO Group selects NetDevil to create branded MMOG



The LEGO® Group today announced it has commenced a working relationship with NetDevil® to develop a massively multiplayer online gaming experience to further engage its dedicated and active community.



“As children around the world continue to spend more time online we are developing new and engaging ways for them to interact with our brand,” said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group. “The LEGO brand represents construction, creativity and problem solving – values that compliment the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil’s technological capability, openness to work with a large community, and their enthusiasm for the LEGO brand made them a natural partner.”



“Playing with LEGO bricks and developing online worlds are both creative activities. To bring them together is deeply professionally satisfying and we look forward to working with the LEGO team,” said Scott Brown, President of NetDevil.

 

See more information here



About NetDevil, LTD

NetDevil is a leading independent game development company that specializes in the development and construction of massively multiplayer online games (MMOs). Founded in 1997, under the inspiration of Jumpgate(TM), the world’s first massively multiplayer space simulator, the company carries on a commitment to creating interactive, virtual worlds in unique and elaborate settings. Led by a development team of talented and experienced industry veterans, NetDevil has grown to over 50+ employees with plans to hire and retain top industry talent for work on its large scale projects in development. All NetDevil employees share a common vision to bring the mysteries of new and exciting worlds to life as immersive online universes. NetDevil is a privately held company, with headquarters in Louisville, CO.



(Reference: Click Here)



NetDevil Press Release




BILLUND, DENMARK - March 5, 2007 - The LEGO® Group today announced it has commenced a working relationship with NetDevil® to develop a massively multiplayer online gaming experience to further engage its dedicated and active community.



"As children around the world continue to spend more time online we are developing new and engaging ways for them to interact with our brand," said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group. "The LEGO brand represents construction, creativity and problem solving - values that compliment the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil’s technological capability, openness to work with a large community, and their enthusiasm for the LEGO brand made them a natural partner."



"Playing with LEGO bricks and developing online worlds are both creative activities. To bring them together is deeply professionally satisfying and we look forward to working with the LEGO team," said Scott Brown, President of NetDevil.



About the LEGO Group

The LEGO Group (www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 4,500 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.



LEGO and the LEGO logo are trademarks of The LEGO Group. ©2006 The LEGO Group.



About NetDevil, LTD

NetDevil is a leading independent game development company that specializes in the development and construction of massively multiplayer online games (MMOs). Founded in 1997, under the inspiration of Jumpgate(TM), the world’s first massively multiplayer space simulator, the company carries on a commitment to creating interactive, virtual worlds in unique and elaborate settings. Led by a development team of talented and experienced industry veterans, NetDevil has grown to over 50+ employees with plans to hire and retain top industry talent for work on its large scale projects in development. All NetDevil employees share a common vision to bring the mysteries of new and exciting worlds to life as immersive online universes. NetDevil is a privately held company, with headquarters in Louisville, CO.



To learn more, visit http://www.lego.com/mmog/netdevil/.



(Reference: Click Here)



NETDEVIL To Develop LEGO MMO



NetDevil has finally revealed their next MMO project and believe it or not its going to be based on the classic LEGO building block toys. The announcement has little info about the game itself except that it is due out in 2008. Here is a snip:

"As children around the world continue to spend more time online we are developing new and engaging ways for them to interact with our brand," said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group. "The LEGO brand represents construction, creativity and problem solving - values that compliment the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil’s technological capability, openness to work with a large community, and their enthusiasm for the LEGO brand made them a natural partner."

(Reference: Click Here )

COMING 2008

Comments

  • IsometrixIsometrix Member UncommonPosts: 256
    Wonder how much money an MMO designed for children is going to provide them with.. was ToonTown ever successful??
  • paulscottpaulscott Member Posts: 5,613
    who said there was going to be a monthly fee,  I'd be willing to bet it's gonna be a boxly key(either unlocking time, or that kit when you buy a box of legos)

    I find it amazing that by 2020 first world countries will be competing to get immigrants.

  • IsometrixIsometrix Member UncommonPosts: 256
    Originally posted by paulscott

    who said there was going to be a monthly fee,  I'd be willing to bet it's gonna be a boxly key(either unlocking time, or that kit when you buy a box of legos)
    You did! :

    Originally posted by paulscott

    going to be a monthly fee
  • w175jabw175jab Member Posts: 239
    Classic LEGOS are what the MMO is being designed around; meaning LEGO Corporate is planning to market towards adults as well as younger generations.  The LEGO MMO will be distributed in stores just like every other LEGO game that has been published so far.



    LEGOS are awesome!  Can't wait to check it out!
  • TuutobTuutob Member Posts: 607
    Seems like a good idea.



    Build stuff online, let others check it out...
  • iddmitriiddmitri Member UncommonPosts: 671

    yeah kids will love it. :)

  • w175jabw175jab Member Posts: 239

    *shrugs

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