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If this game and/or it's interface is a "cousin of WOW's" it has already turned me off. WOW is the worst thing ever to happen to MMO's. So far no game has done MMORPG as good as (let alone better than) DAOC IMO.
I'm curious, as devoted MMO players, what do you guys think it will take to bring a game to the next level? What IS the next level? And, finally, has the over popularity of the ultra dumbed down WOW permenantly gimped the wonderful world of MMO's?