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Darkstarr made an announcement that the game is going to be freemium now. https://www.shroudoftheavatar.com/forum/index.php?threads/visitor-system-aka-free-trial-updates.105876/#post-915406
They've been moderating and locking threads that say they're going F2P and they're pushing hard for people to call it freemium and not F2P. It's more F2P than freemium though unless they are planning to create a microtransaction store for game services purchased on the fly.
He said you could call it that through some definitions. They based their model of WoW, so if you call WoW freemium then you could theoretically call SotA freemium.
"Well yes you could use some definitions of “freemium” to conclude that our limited free trial being available at almost all times makes us a type of freemium game. For us to truly be considered free to play though, all the above limits would need to be accessible after some amount of playtime but unlocked “quickly” through purchase.
It is worth noting that we modeled our free trial limits after World of Warcraft Starter Edition and we are not sure anyone refers to them as free to play nor even freemium."