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"But if you're making a game that is meant to be played for a longer period of time, then I think you should have a target audience and you should spend the time making the best game for them because you want to keep them around. Every player is important - not just the 3% or 5% that monetise. And especially if you're using the sub model, keeping them around and keeping them happy and making it more than a game and more of a home, that's what's important."
Nice find, was a good read. Now I need to stop looking at this game again so I stop getting my hopes up! lol