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IMO the reasons vast majority of the reason people still pay the game as much as they do is 3 fold:
70% - Sunk cost. People have invested hundreds or thousands of hours and don't want to feel like they've wasted that time:
20% - Lack of anything else worth playing out there
10% - Popularity. Some people just want to be part of the group, so to speak.
Now, i'm not suggesting EVERY person playing the game is part of this group. But i think its a significant majority. I'm sure there's a few hundred thousand playing it who are honestly, truly enjoying it and having fun, but i think probably 80% or better are just falling victim to the above listed reasons.
"The surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than those who think differently."
- Friedrich Nietzsche