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To further provide evidence that the numbers 'SuperData' was giving for 2013 were accurate, EA released their financials for April and June of 2014 and they both largely line up.
Actual news article: http://www.bbc.com/news/business-28415508
"Extra content and free-to-play contributed $211 million, up 19% over the prior year, led by sustained momentum and approaching 90% growth in our Ultimate Team business. We saw NHL Ultimate Team grow 50%, FIFA Ultimate Team grow nearly 80% and Madden Ultimate Team grow over 350% year-over-year. Star Wars: The Old Republic and FIFA Online 3 also continue to be significant contributors ."
Course, one can believe that EA are lying in their financials in which case you have way bigger issues than 'hating on a video game'. Like 'understanding how real-life works' etc.
Informing people about your thoughts and impressions is not a review, it's a blog.