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Some MMOs have a constant, nonstop RvR mode, where players are constantly fighting to Defend or Capture locations and structures.
But in a constant nonstop game mode like this, what keeps players interested, since game modes like that tend to not have any form of "End" aka Winning ( aka My team won!!!)
There seems to never be a true Victory, just bunch of many wins here and there on battles that never stop.
How do developers keep players interested in that? And what turns players off about that design?