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So I came across this article because of another thread and it got me wondering.
So this article discusses the change of subscription model with SWTOR from subscription to free to play. A lot of the reasons/lessons are in bold print for eases of finding them. Though this article is about EA and SWTOR one can't help but recognize the major similarities with ZOS and ESO. Do you think any of these lessons apply to ESO or is it immune to the same situations that a bigger studio has dealt with? Do you think ZOS took any of those lessons into consideration before announcing their payment model?
Overall I'm not so sure that free to play would work for ESO unless it was setup similar to Rift's, but I do think B2P would work nicely. Who knows? Maybe they can avoid every pitfall that each and every other western studio (with exception being Blizzard of course) hit that caused them to change their payment models too.
"If I offended you, you needed it" -Corey Taylor