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Every game developer loves to talk about putting social into games. Usually this amounts to some token integration with Facebook (shudder) or Twitter from inside the game, or looking for group systems. But to me, what I’ve been describing in my last two articles as the decline of socialization, really means the loss of ability to form friendships. Friendship means meeting new people in-game, and refers to the surprisingly strong bonds you can form with people inside online games.
Read more of Mark Kern's Make Friends & Influence People in MMOs.