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We've seen this so often. Even I almost bought into the hype. And, at this point, who knows, I may fall into the insanity that is buying this game.
It is insanity for a reason: We keep buying these half-finished MMOs, hoping for that old feeling of adventure. I don't see how this game could possibly be any different. The MMO industry is repeating itself. But this game isn't smooth. It isn't a piece of art.
Art here is important. It is obvious this game isn't a piece of art. If you think I'm wrong, go look how all of the grass on the ground flows at the EXACT same time. It shouldn't. It should flow in waves. This game lacks the fine details that make a game a piece of art. I have yet to find an environment in this game that shows an artist's touch. They are talented, yes, but they aren't putting their souls into this game and it becomes painfully obvious when you take a close look at the textures and animations.
Just like all of the recently mmo releases (Apart from maybe Guild Wars 2?), this game fails in the art department. And unfortunately, that is what makes an MMO a living, breathing thing. It needs the fine details in combat as well as art to make it work, which is why WoW has dominated the scene for so long (Apart from Panda-land, which, regardless of how silly some of the expansion is, the environment is still a work of art).
Deep down, I feel like we all know this. Even my most-excited gamer friends have realized the failure train that this game is on.