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I find the game actually quite boring, but I am level 10 now with 8 chars. I like to take things slow and explore and craft rather than to race to the finish line.
I had much more fun in other mmo's I played in the last year or two. The game is kind of like a K-mart or No Frills version of a computer game:
You do not have an auction house
Quest rewards do not fit your character, usually you get heavy armor
There are no names on chars, so if one abuses you you cannot make a note of it or ignore the person because you don't know the name.
I keep attacking players becaue you basically cannot know who is an enemy, player or NPC
Armor is boring.
Quests are' colour coded' and that is laughable. White is supposed to be your level, grey too low and yellow higher but strong chars can manage it. Well, I have quessts level 3 that are yellow (don't have white quests). I find that from level 3 (the level when you basically enter the game) till at least level 8 or 9 all quests are yellow.
The game does not give an indication whether the quest is recommended for group or solo.
You have very limited bag space and bank space is for all your chars. You get 60 spots so if every one of your chars is a crafter you basically have 7 bank spots for each char. To upgrade costs a fortune and I am not kidding.
Personal bag space is just as pathetic.
So you do need a lot of gold to be kind of able to play, but you cannot really earn much (I believe bots and exploits are common).
Somehow I also think the game is aiming for groups and guilds etc, it goes to show with the 'new adventure area' which is only for groups.
The list goes on but these are the points that come to mind right away.
But there are so many praises of how extremely wonderful the game is so there are plenty of forces at work I think to push this game.
For me...... I only play it till another new game comes out, so it is only a 'filler' game for me.